St. Louis-based Urban Chestnut Brewing Company teamed up with pet food giant Purina to launch a rejuvenated version of 'Urban Underdog American Lager' with the aim of supporting pet shelters and helping pets find loving and caring homes.
Launched as part of the 'Raise a Pint for Pets' campaign, the newest iteration of the 'Urban Underdog American Lager' is available in the form of novelty 15-packs of 12-ounce cans, with the sale of each pack between Nov. 1, 2022 and Jan. 31, 2023 resulting in Purina donating $5 to local shelters in the St. Louis region. The beer itself is exceptionally crisp, pale and light-bodied, with its low bitterness levels and an ABV of 4.2 percent making it accessible to one and all.
'Helping local pets find their forever home is as easy as enjoying a great beer from Urban Chestnut, and it doesn’t get much better than that,' noted Kim Beardslee from Purina Community Affairs.
Image Credit: Urban Chestnut Brewing Company
Why This Trend Is Growing
- Charitable Beverages
- Opportunities for beer companies to collaborate with pet food companies or animal shelters to develop and market beers that benefit animal welfare organizations.
- Novelty Packaging
- Opportunities to increase sales of beverages by offering specialty packaging that promotes the mission of donating proceeds to animal welfare organizations.
- Pet-focused Collaborations
- Opportunities for companies in different industries to collaborate to support animal welfare organizations and increase sales while promoting feel-good causes.
Industries Being Reshaped
- Beverage
- Opportunities for breweries and other beverage companies to develop products and marketing strategies that support animal welfare organizations.
- Pet Food
- Opportunities for pet food companies to diversify and expand their product offerings by collaborating with beverage companies or animal shelters in support of animal welfare organizations.
- Animal Welfare
- Opportunities for animal welfare organizations to collaborate with beverage companies and other industries to promote their cause and raise funds for pet shelters.
