Crafty Beasts Brewing Company makes non-alcoholic brews for dogs that treat beloved canine companions to all-natural Canadian-sourced bone broth with fruits, vegetables and proteins. These canned refreshments for dogs make the most of ingredients like diverted food waste from beef, seafood and fruits, and vegetables leftover from human markets. Currently, about 60% of the ingredients come from safe food waste sources and the company has its eye on upping that percentage to 100% in the future.
Catch Pumpkin Ale, Fetch Pale Ale and Unleashed Blueberry Ale are the three canine-friendly alcohol-free brews available. Cindy James of Halifax, the co-owner and president of Crafty Beasts Brewing Company, was inspired to develop these dog-friendly canned bone broth "ales" after visiting a dog bar in Croatia serving similar drinks.
Key Themes Behind This Trend
- Sustainable Pet Beverages
- Exploring the creation of eco-friendly beverages for pets using upcycled ingredients and plant-based formulations.
- Food Waste Utilization in Pet Industry
- Leveraging diverted food waste for innovative pet products, transforming surplus resources into valuable pet refreshments.
- Unique Canine Beverage Market
- Introducing a new segment in the pet market with specialized brews tailored to canine tastes and nutritional needs.
Where This Applies
- Pet Food & Beverage
- Pioneering innovative products that merge sustainability, health, and pet consumer preferences in the pet food and beverage sector.
- Food Waste Management
- Creating opportunities to repurpose food waste from diverse sources to develop high-value pet products and reduce environmental impact in the food industry.
- Pet Hospitality & Entertainment
- Transforming the pet entertainment landscape by offering unique drinking experiences for dogs, inspired by human beverage culture, in pet-friendly settings.
