The latest June 2024 pet trends reveal a focus on improving pet health and convenience through innovative nutrition and dental care solutions.
Pet food brands are converging the nutritional advantages of raw diets with the convenience of dry kibble, creating new formulas that combine the best of both worlds. RawMix50, for example, consists of half high-protein kibble and half freeze-dried meat and organs.
It’s estimated that 80% of dogs and 70% of cats have some form of periodontal disease by the time they're just two years old, prompting brands to develop innovative dental products for pets to make routine dental hygiene more pleasant for pets and their owners alike. From water add-ins and powdered toppers to wipes and foams, brushless products are an emerging format.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
