Goodlands Uses On-Pack QR Codes to Support Ingredient Transparency
Laura McQuarrie — May 22, 2024 — Lifestyle
References: goodlandspets & petfoodprocessing.net
Goodlands makes various dry food formulas for puppies, kittens, dogs and cats that offer unparalleled transparency to support a new generation of ingredient-conscious consumers.
Rhodes Pet Science's Goodlands brand supports Millennial and Gen Z pet owners and speaks to their specific values. “These modern pet owners are redefining the traditional family structure to include their pets,” said Anna Tompkins, global head of marketing at Rhodes, “They have different expectations of pet food brands than previous generations; expect greater transparency as to what goes into the products they buy for their pets."
With on-pack Smart Trace Technology, the brand includes scannable QR codes that allow all pet food ingredients to be completely traced to their source, including the precise country and state of origin.
Rhodes Pet Science's Goodlands brand supports Millennial and Gen Z pet owners and speaks to their specific values. “These modern pet owners are redefining the traditional family structure to include their pets,” said Anna Tompkins, global head of marketing at Rhodes, “They have different expectations of pet food brands than previous generations; expect greater transparency as to what goes into the products they buy for their pets."
With on-pack Smart Trace Technology, the brand includes scannable QR codes that allow all pet food ingredients to be completely traced to their source, including the precise country and state of origin.
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