Dr. Clauder and Calysta are teaming up to launch dog treats made with FeedKind Pet protein. Following its successful debut at Interzoo, the renowned pet industry event, the Dr. Clauder Trainee snack, enriched with FeedKind Pet protein, is set to hit the shelves for sale across Europe.
FeedKind Pet Protein, a fermented ingredient showcased in this innovative snack, benefits pets in many ways. Notably, it boasts a dense nutrient profile, ensuring that pets receive essential nutrients for their overall well-being. Moreover, this protein source offers a complete amino acid profile specifically tailored for dogs, comprehensively supporting their growth and development.
"Pet populations worldwide are rising and there is little indication it will slow any time soon. FeedKind Pet protein is a win-win for both the pet sector and the consumer, offering optimal benefits for pets, owners, and the planet. The first commercial launch of a petfood product in Europe containing FeedKind Pet is an exciting milestone for Calysta," said Alan Shaw, co-founder and CEO of Calysta.
Image Credit: Dr. Clauder
What's Driving This Trend
- Fermented-pet-ingredients
- Opportunity for incorporating fermented postbiotic ingredients in pet products to enhance nutrient profiles and promote pet well-being.
- Sustainable-protein-sources
- Exploration of sustainable protein sources like FeedKind Pet protein to cater to the rising pet population and eco-conscious consumers.
- Innovative-pet-snacks
- Creation of new and innovative pet snacks like the Dr. Clauder Trainee snack enriched with FeedKind Pet protein for market differentiation.
Who This Affects Most
- Pet-food-manufacturing
- Integration of fermented ingredients in pet food manufacturing processes to meet the evolving demands for nutrition and sustainability.
- Animal-healthcare
- Exploration of novel pet nutrition solutions like FeedKind Pet protein within the animal healthcare industry to improve overall pet health.
- Sustainable-agriculture
- Adoption of sustainable protein sources, such as FeedKind Pet protein, in the agriculture industry to address the increasing need for eco-friendly alternatives.
