Ethos Pet Brands Unveils New Products and Expanisons at SUPERZOO
References: lcatterton & petfoodprocessing.net
Ethos Pet Brands, parent company of Canidae® and Natural Balance®, introduced a range of new pet food products at SUPERZOO.
Canidae highlighted its new Pure Farm To Bowl™ line, made with responsibly sourced proteins like grass-fed bison and wild-caught salmon, along with regeneratively farmed ingredients. Recipes are free from corn, wheat, soy, and artificial additives, and cooked in small batches at the brand’s Texas facility. Canidae also expanded its All Life Stages line with a High Protein for Active Dogs formula, offering 30% protein and 20% fat to support strength and energy needs for active and working dogs.
Natural Balance showcased updates across its portfolio, including Ultra Protein and Ultra Protein+ cat food, which feature nutrient-rich organs and real animal proteins for energy and wellness. The brand also introduced new Specialized Nutrition dog food options and expanded its Health Protection line.
Image Credit: Ethos Pet Brands
Canidae highlighted its new Pure Farm To Bowl™ line, made with responsibly sourced proteins like grass-fed bison and wild-caught salmon, along with regeneratively farmed ingredients. Recipes are free from corn, wheat, soy, and artificial additives, and cooked in small batches at the brand’s Texas facility. Canidae also expanded its All Life Stages line with a High Protein for Active Dogs formula, offering 30% protein and 20% fat to support strength and energy needs for active and working dogs.
Natural Balance showcased updates across its portfolio, including Ultra Protein and Ultra Protein+ cat food, which feature nutrient-rich organs and real animal proteins for energy and wellness. The brand also introduced new Specialized Nutrition dog food options and expanded its Health Protection line.
Image Credit: Ethos Pet Brands
Trend Themes
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Sustainable Protein Sourcing — Pet food companies are increasingly turning to sustainably sourced proteins like grass-fed bison and wild-caught salmon, reflecting a shift towards environmentally conscious pet nutrition.
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High-protein Pet Diets — The growing demand for high-protein pet food formulations is driven by the increasing emphasis on nutritional support for active and working pets.
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Small-batch Pet Food Production — Producing pet food in small batches allows for better quality control and caters to pet owners seeking fresher, more natural feeding options.
Industry Implications
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Pet Food Manufacturing — Evolving consumer preferences for specialized and nutrient-dense pet diets are setting the stage for innovative manufacturing processes to meet the demand.
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Sustainable Agriculture — Pet food brands sourcing ingredients through regenerative farming practices contribute to the broader trend of sustainable agricultural methods.
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Animal Nutrition Research — Enhanced focus on protein and natural additives in pet food highlights the need for ongoing research in the field of animal nutrition sciences.
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