All-natural dog treat brand Three Dog Bakery is gearing up to add a protein-packed, soft-baked Chicken Pot Pie treat to its portfolio in 2027. Made with real chicken, the dog treat baked in the United States is naturally packed with protein and flavor from supporting ingredients like bone broth, peas and carrots.
At SUPERZOO 2026, Three Dog Brands, the maker of Three Dog Bakery treats, announced other simple-ingredient treats inspired by pet parents' favorite comfort foods, like crackers, biscuits and cookies. As functional, flavorful, protein-forward eating shapes what people put on their plates, they're looking for those same qualities in treats for beloved furry family members, seeking shapes, textures and formulations that mirror their own preferences and reassure them they're making a thoughtful choice for their pet.
Key Themes Behind This Trend
- Humanized Pet Comfort Foods
- Familiar meal-inspired formats like chicken pot pie create room for pet products that translate nostalgic human dining cues into premium treats.
- Protein-forward Dog Snacks
- High-protein recipes using real meat and broth reflect growing demand for pet treats positioned closer to functional nutrition than indulgence alone.
- Soft-baked Premium Treats
- Gentler textures and bakery-style formats broaden appeal for pets with varied chewing needs while reinforcing freshness and craft perceptions.
Where This Applies
- Pet Food
- Ingredient transparency, human-inspired flavors and functional positioning are reshaping competitive differentiation in the pet treat aisle.
- Animal Nutrition
- Real-protein formulations with recognizable supporting ingredients point to new intersections between everyday pet snacking and wellness-led nutrition.
- Specialty Retail
- Retailers focused on premium pet care can benefit from treat assortments that mirror consumer food trends and elevate gifting-style purchase behavior.
