Vet-Formulated Dental Powders

PetLab Co.'s ProBright Advanced Targets Tartar and Oral Biofilm

PetLab Co.'s full product range includes treats, supplements and chews for cats in dogs, and its new dental category shares expertly formulated products like ProBright Advanced—a patent-pending formula that's clinically tested to reduce a common bad breath compound by 40% in 28 days.

Available in different sizes to support the health of small, medium and large breeds, ProBright Advanced is a powdered meal topper that targets yellow tartar and hydrogen sulfide, one of the most common compounds that contributes to bad breath. This brush-free formula features powerhouse ingredients, such as a proprietary blend of probiotics, brown algae, rosemary leaf extract and antioxidant-packed decaffeinated green tea.

Alongside ProBright Advanced, PetLab Co. also offers a simplified ProBright formula at a reduced cost to support accessible daily oral care for dogs.

Vet-formulated Dental Powders
Innovative pet dental products like ProBright Advanced are revolutionizing oral care for pets with proven results.
Powdered Meal Toppers
The emergence of powdered meal toppers like ProBright Advanced is transforming the way pet owners address dental health concerns.
Cost-effective Oral Care Solutions
PetLab Co.'s simplified ProBright formula highlights a trend towards affordable yet effective oral care options for pets.

Who This Affects Most

Pet Care
The pet care industry is seeing a surge in innovation with the introduction of advanced dental powders like ProBright Advanced.
Veterinary
The veterinary industry has opportunities to explore and integrate vet-formulated dental powders to improve oral health outcomes for pets.
Consumer Goods
Consumer goods companies can tap into the demand for convenient and effective oral care solutions through products like powdered meal toppers.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 63%
Freshness 27%