Brothers Brewing Company co-founder Asa Proveau launched a new solo venture, BrüMaster’s Premium Dog Beer, to share a premium liquid beef broth treat in canned packaging. This nutrient-dense broth is made from slow-simmered beef bones, and thanks to its convenient format, it's ready to crack open, serve straight from the can or pour over bowls of kibble to make meals more enticing. For those who have time on their hands or patient pups, the non-alcoholic liquid can also be frozen to form a cooling treat.
As pets are family and a new generation of pet parents is going beyond the basics to care for them, especially when it comes to nourishment and hydration. Many understand that dogs, too, appreciate variety, flavor, and something more enticing than plain water day after day.
Why This Trend Is Growing
- Pet Nutrition Premiumization
- The trend towards premium pet nutrition includes nutrient-dense products that elevate mealtime experiences for dogs beyond traditional kibble.
- Convenient Pet Food Formats
- Innovations in packaging and convenience are making it easier for pet owners to provide high-quality meals quickly, as seen in the ready-to-serve pet broth can.
- Pet Treat Customization
- As consumers seek customizable and interactive ways to enrich their pets’ diet, products that can be served in multiple ways, such as frozen or liquid, are gaining traction.
Industries Being Reshaped
- Pet Food and Treats
- The pet food industry is expanding into functional and premium segments, offering new opportunities for enhanced nutrition products that cater to pet owners’ desires for high-quality ingredients.
- Packaging Innovations
- Advancements in packaging technology are enabling brands to offer more convenient and sustainable solutions, as seen in the canned packaging for pet-friendly broths.
- Pet Care and Wellness
- The pet care industry is witnessing a shift towards more holistic and health-focused products, aligning with consumer trends favoring comprehensive wellness solutions for pets.
