NutriSource Pet Foods recently launched its first three meal topper products for dogs with Come-pooch-a, a trio of formulations inspired by kombucha. The savory bone broths for dogs contain postbiotics to support hydration and digestion, and the versatile toppers can be added to a water dish or served over kibble or used to soften it.
Adam Martodam, marketing director for NutriSource, says “Sometimes, even a healthy dog goes through bouts of tummy upset. Moving day, a new family member or switching food can also cause digestive issues. Older dogs can be prone to bad bellies, too." These nutritious Come-pooch-a meal toppers help to support healthy gut functions and they can be found in pet-pleasing flavors like turkey, beef and chicken.
Key Themes Behind This Trend
- Postbiotic Meal Toppers
- NutriSource Pet Foods' Come-pooch-a formulations featuring postbiotics create an opportunity for companies to disrupt the pet food industry with innovative products.
- Kombucha-inspired Pet Foods
- The use of kombucha-inspired ingredients in pet foods presents an opportunity for companies to disrupt the industry with unique and healthy offerings.
- Versatile Pet Food Toppers
- The versatile nature of NutriSource Pet Foods' Come-pooch-a meal toppers creates an opportunity for companies to disrupt the industry with convenient and customizable products for pet owners.
Where This Applies
- Pet Food
- The Come-pooch-a meal toppers from NutriSource Pet Foods could disrupt the pet food industry by introducing innovative, gut-healthy products for dogs.
- Health and Wellness
- The focus on postbiotics in NutriSource Pet Foods' Come-pooch-a meal toppers presents an opportunity for companies in the health and wellness industry to create innovative, functional food products for pets.
- Natural Foods
- NutriSource Pet Foods' use of natural, kombucha-inspired ingredients in their meal toppers presents an opportunity for companies in the natural foods industry to disrupt the pet food market with unique and healthy products.
