Micro-Ground Botanical Meal Toppers

Austin and Kat's Toppers for Pets are Mushroom-Infused

Austin and Kat's micro-ground botanical meal toppers for pets are fueled by powerful, natural ingredients, including USDA organic mushrooms that deliver functional benefits for cats and dogs. The five unique formulas make the most of all-in-one mushroom complexes, lion's mane and king trumpet mushrooms and other adaptogenic botanicals to complete the scientifically backed formulas.

The nutritious meal toppers are available in varieties like the senior blend, a feline formula and others specifically for joint support, immunity or calm pets. In the case of the Mushroom Medley, there are seven mushrooms in every scoop.

Fans of the brand's droppers and chews will appreciate being able to support their dogs and cats in a simple new way at mealtimes.

Botanical Meal Toppers
Austin and Kat's use of natural ingredients including mushrooms presents an opportunity for companies to develop their own botanical meal toppers
Functional Pet Food
Austin and Kat's combination of natural ingredients and science-backed formulas highlights a trend towards functional pet food
Adaptogenic Botanicals
The inclusion of adaptogenic botanicals in Austin and Kat's meal toppers highlights a trend toward natural ingredients with health benefits for pets

Who This Affects Most

Pet Food
The trend towards functional pet food creates an opportunity for companies in the pet food industry to develop innovative new products
Natural Supplements
The use of natural ingredients like mushrooms and adaptogenic botanicals in pet food presents an opportunity for companies in the natural supplement industry to expand into the pet market
Organic Farming
The use of USDA organic ingredients in Austin and Kat's meal toppers highlights an opportunity for companies in the organic farming industry to promote their products in the pet food market
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 14%
Freshness 12%