Functional mushroom product producer FreshCap newly introduced Shroomies for dogs as an all-new functional mushroom treat. These treats made with organic mushrooms can help to support canine health, specifically cardiovascular health, brain function, healthy joints and normal thyroid function. There are seven varieties of mushrooms that go into Shroomies (shiitake, turkey tail, lion's mane, maitake, phellinus, cordyceps and reishi) along with other beneficial additions like kelp, turmeric root, L-theanine, EPA, DHA and black pepper extract.
Functional mushrooms are trusted by many holistic vets for their plentiful antioxidants and proteins, as well as their anti-viral, anti-bacterial and anti-tumor properties for supporting whole-pet health.
These dog-friendly treats expand FreshCap's product portfolio, which includes numerous functional mushroom products for people.
Key Themes Behind This Trend
- Functional Mushroom Treats for Dogs
- There is an opportunity for pet food manufacturers to create more functional mushroom treats-specifically for dogs.
- Demand for Holistic Pet Products
- Consumers are becoming more interested in holistic pet products, creating an opportunity for the pet industry to introduce more functional mushroom pet products.
- Benefits of Mushrooms for Canine Health
- There is an opportunity for mushroom growers to develop mushrooms specifically formulated for canine health and market them to the pet industry.
Where This Applies
- Pet Food Industry
- There is an opportunity for the pet food industry to incorporate functional mushrooms into their products, providing a potential health benefit for pets.
- Holistic Pet Care Industry
- The holistic pet care industry can expand their product offerings by including functional mushroom products for pets.
- Mushroom Growers
- Mushroom growers can tap into the pet industry by creating mushrooms aimed at the specific health needs of dogs.
