Pawse launched a new functional mushroom supplement for pets and its first product to be formulated without CBD. The limited-ingredient formula is supportive to both cats and dogs and it shares the numerous benefits of USDA Certified Organic extracts from fruiting bodies of the Chaga, Maitake, Reishi, Shiitake and Turkey Tail mushroom varieties.
The freeze-dried soft chews were created with the intention of supporting a healthy immune response, anal glands and skin and allergy responses in pets. In its Mighty Mushroom soft-chew formula, Pawse packs in more than 20% Beta-glucans, which is the key active compound from mushrooms.
The Might Mushroom chews are free from added starch, mycelium, grains, fillers, gluten and GMO ingredients, and they positively support a variety of health factors in pets.
Key Themes Behind This Trend
- Functional Mushroom Supplements
- The rise of functional mushroom supplements is an opportunity for businesses to tap into the growing demand for natural and holistic pet health solutions.
- Cbd-free Pet Supplements
- The development of CBD-free pet supplements presents a disruptive innovation opportunity as the industry moves towards alternative natural ingredients.
- Limited Ingredient Formulas
- The trend towards limited-ingredient formulas in pet supplements offers a unique selling proposition for businesses looking to appeal to pet owners seeking clean and simple products.
Where This Applies
- Pet Care
- The pet care industry can capitalize on the functional mushroom supplement trend by formulating new products that use natural and holistic ingredients.
- Holistic Health
- The rise of functional mushroom supplements for pets is an opportunity for the holistic health industry to expand into the pet care market.
- Natural Supplements
- As the trend towards natural supplements for both humans and animals grows, the natural supplements industry can create new pet products using natural ingredients such as functional mushrooms.
