Chewable Pet Calming Wafers

Clean the Sky - Positive Eco Trends & Breakthroughs

Spirited Paw Launches a New Calming Supplement for Dogs and Cats

— May 28, 2025 — Lifestyle
Spirited Paw® has officially launched a new product called Calm, providing dogs and cats with a new solution that helps promote a relaxed state of mind. Calm, featuring science-backed and plant-based ingredients, includes L-theanine, L-tryptophan, and other ingredients like marine-derived magnesium, chamomile extract, ginger, and organic kalette. Made by Standard Process, this new product is perfect for pet owners with frequently anxious or scared animals.

“These wafers are a great and effective supplement to help enhance your pet’s relaxation regimen,” said Katrina Verdeur, product development manager for pet products at Standard Process. “Starting with active doses of L-theanine, L-tryptophan and magnesium, then adding chamomile extract, ginger, kalette, apple and liver powders, this product was designed to support calming with effective, friendly ingredients.”

Spirited Paw Calm is available on the company's website.

Image Credit: Spirited Paw

Trend Themes

  1. Plant-based Pet Supplements — Increased awareness of plant-based and natural ingredients in pet products is driving a shift towards more holistic and sustainable pet care solutions.
  2. Science-backed Pet Nutrition — The incorporation of scientifically supported ingredients in pet supplements is transforming how pet owners approach their animals' wellness and dietary needs.
  3. Pet Anxiety Solutions — As more pet owners recognize anxiety issues in their pets, there is a rising demand for innovative solutions that address these behavioral challenges effectively.

Industry Implications

  1. Pet Supplement Industry — The growing area of pet supplements is seeing a surge in demand for products combining science-backed formulations with natural ingredients.
  2. Natural Wellness Industry — A focus on holistic, natural products is expanding beyond human health into pet care, reflecting a broader consumer trend towards wellness.
  3. Pet Care Industry — Innovations in pet calming solutions highlight a burgeoning sector within pet care, catering to the needs of anxious pets and their owners.
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