If you're looking to stay ahead in the toy space for the upcoming year, this list of 2025 toys trends highlights the innovations shaping the world of play. Whether geared toward educational play, immersive experiences, or simply hours of fun, this roundup highlights the standout toys, emerging categories, and playful innovations that are capturing kids' and adults' attention in 2025.
MGA Entertainment expands its Miniverse™ line with Make It Mini From Scratch™, a DIY miniature food collection created in collaboration with TikTok star Kate Norkeliunas (@Kate). Each $9.99 mystery capsule includes tiny tools and ingredients that let fans craft desserts like confetti cake, espresso pie, and choco-pistachio cupcakes. The line taps into the viral appeal of miniature collectibles, building on Miniverse’s 4 billion TikTok views.
Additionally, ahead of the November release of Wicked: For Good, fans can now grab limited-edition Wicked-themed Care Bears. In a collaboration between Care Bears, Basic Fun!, and Universal Products & Experiences, plushes feature Love-A-Lot Bear as Glinda and Good Luck Bear as Elphaba, adding a playful, collectible twist to the iconic musical.
For more games trends in the year ahead, check out Trend Hunter's 2026 Trend Report.
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
