In early 2024, the LEGO Group and Asmodee announced their first jointly crafted board game, Monkey Palace, and in 2025, the companies came together once again to introduce LEGO Brick Like This!
This new LEGO party game for the whole family tasks players to work with a teammate to complete a building assignment. While one team member's job is to describe the LEGO model on the map, the other gets to work building it. Together, teams will need to communicate effectively with one another, and will sharpen their skills while doing so. This competitive, fast-paced game for players ages seven and up can be played by two to eight players, with rounds taking about 15 minutes to play.
Additional details on LEGO Brick Like This! will be revealed at the upcoming London Toy Fair and Nuremberg Toy Fair.
What's Driving This Trend
- Collaborative Party Games
- Emerging board games emphasize teamwork and communication, breaking away from traditional competitive formats.
- Family-friendly Entertainment
- Games designed to include various age groups are becoming increasingly popular for home entertainment.
- Skill-enhancing Play
- Games that improve cognitive and social skills are gaining traction in the educational toy market.
Who This Affects Most
- Board Games Industry
- Innovative collaborations between major companies are revitalizing the traditional board game market.
- Toy Manufacturing
- As interactive and educational components become more integral, the toy industry sees shifts toward multifunctional products.
- Entertainment and Leisure
- Family-oriented games that incorporate learning elements are creating new niches within the broader entertainment sector.
