Top 20 Toys Trends in February

From Kid-Friendly Kitchen Stations to LNY-Inspired Toys

— February 22, 2025 — Life-Stages
The February 2025 toy space is filled with the most unique and versatile entertainment items, from Lunar New Year-inspired designs to stress relief toys that combine fun with mindfulness. Whether you're looking for the perfect gift or curious about the latest in toy innovation, these products will delight the young one in your life while helping you tap into your inner child.

First, in honor of National Hug Day, Build-A-Bear Workshop introduced Heartwarming Hugs weighted plushes—customizable plushies for all ages. Featuring a bear and a sloth, each plush includes a removable, heatable heart for added warmth and comfort during cuddles.

Meanwhile, XOX Kweenie has launched a new line of collectible figures featuring premium finishes like metallic, glow-in-the-dark, iridescent effects, liquid fills, and rattling beads. Kids can collect characters like Kween of Cat Naps, Kween of Heartbreakers, and Kween of Suga, each accompanied by a holographic personality card.
7
Score
Popularity
Activity
Freshness
20
Children-Focused Gemstone Advent Calendars
Children-Focused Gemstone Advent Calendars
National Geographic Marketed the Blue Marble Calendar
<
19
Kid-Friendly Kitchen Stations
Kid-Friendly Kitchen Stations
Studio Eggi Revolutionizes Kids’ Playrooms with Thoughtful Design
<
18
Building Block Game Consoles
Building Block Game Consoles
LEGO and Nintendo are Releasing a Game Boy Building Block Set
<
17
Show-Inspired Lego Sets
Show-Inspired Lego Sets
LEGO Bluey Sets are a Creative Collaboration for Young Builders
<
16
Bestselling Board Game Expansions
Bestselling Board Game Expansions
Player Insights Informed the All-New Monopoly Expansion Packs
<
15
Anime-Inspired Building Sets
Anime-Inspired Building Sets
LEGO Created a One Piece Collaboration with Netflix
<
14
Designer QSR Toy Collections
Designer QSR Toy Collections
The McDonald's Japan x BEAMS Design Range Has Four Toys
<
13
Nostalgic Bath Product Lines
Nostalgic Bath Product Lines
Mr. Bubble Unveils Options for National Bubble Bath Day
<
12
Robot Toy Stop-Motion Series
Robot Toy Stop-Motion Series
Hasbro & TheSoul Partner for a TRANSFORMERS Series
<
11
Premium Collectible Dolls
Premium Collectible Dolls
XOX Kweenie Dolls Feature Special Finishes & Fun Effects
<
10
Brick Builder Party Games
Brick Builder Party Games
LEGO Brick Like This! Challenges Teams to Communicate and Collaborate
<
9
Movie-Inspired Digi-Pets
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
<
8
Soothing Yeti Plush Toys
Soothing Yeti Plush Toys
Pony MTL's Anxiyeti is Available in Three Sizes
<
7
Intricately Handcrafted Animal Toys
Intricately Handcrafted Animal Toys
Lulu the Lamb by French Knot is Adorable and Versatile
<
6
Anxiety Relief Plush Toys
Anxiety Relief Plush Toys
The Worry Monster Teaches Kids to Express Their Feelings
<
5
AI-Powered Spatial Learning Companions
AI-Powered Spatial Learning Companions
Ling.ai Debuts Its AI Spatial Hardware Ling! at CES 2025
<
4
Show-Inspired Collectible Figurines
Show-Inspired Collectible Figurines
The PIX! Young-Hee Doll is a Special Squid Game Collectible
<
3
LNY-Inspired Toys
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
<
2
Warming Weighted Plushies
Warming Weighted Plushies
Build-A-Bear Workshop's Heartwarming Hugs Provide Comforting Cuddles
<
1
Minimalist Japanese Fidget Toys
Minimalist Japanese Fidget Toys
The ZENLET 'fingerdama' Helps Slow the Mind Through Play
<