Screen-Free Music Toys

Loops Lab Lowers the Barrier of Entry to Music Creation

Loops Lab is set to debut at the New York Toy Fair, combining the appeal of collectibles with the expression and empowerment that comes with making music. Loops Lab introduces a screen-free, intuitive music-making experience for kids with a stage that has designated spaces for figurines—each of which has an instrument, and style, of their own.

The signature Loops Lab eight-spot stage pairs with figurines representing different musical styles to lower the barrier ts to entry to music creation. In addition to being able to expand possibility by picking up additional bands and solo figures sold separately, musicians of all ages can use the companion app to access current and upcoming features, such as downloading sounds and sharing tracks.

Screen-free Music Interaction
Encouraging children to engage with music without screens fosters creativity and provides a tactile learning experience.
Collectible Music Toys
Combining the allure of collectibles with music creation offers a unique blend that captures both hobbies in one product.
Hybrid Physical-digital Play
Integrating physical music toys with a digital app creates a seamless experience that bridges traditional play and modern technology.

Where This Applies

Toy Industry
The fusion of music and collectibles in toys renews the toy industry's approach to engage children in interactive play.
Educational Technology
Innovations that combine learning with play without relying solely on screens are transforming educational tools for young learners.
Digital Music Platforms
Digital platforms that offer interactive experiences for music creation add a new layer to how consumers engage with sound and instruments.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 79%
Activity 69%
Freshness 43%

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