Coors Banquet is the Official Beer Partner for Yellowstone Season 5
Grace Mahas — November 14, 2022 — Marketing
References: digitalbeerpromo
Coors Banquet, the beer founded in Golden, Colorado, in 1873, is partnering with Paramount Network's 'Yellowstone' as the official beer and retail partner of the upcoming fifth season. The new season will feature Coors Banquet’s iconic stubby bottles and yellow jacket cans.
To celebrate the new partnership, the brand is extending the Yellowstone experience beyond the TV screen and sending one lucky fan on the ultimate Dutton getaway. “Creating immersive experiences for brands that feel like a natural extension to the show is an amazing way to enhance the power of storytelling for our partners,” said Dario Spina, Chief Marketing Officer, Paramount Brand Studio, Paramount. “We’re thrilled to bring together Yellowstone and Coors Banquet through this full circle partnership that will further elevate our connections to our mutual fans.”
The Coors Banquet Company will send one winner and three friends on a paid trip to a Montana ranch as part of its "Live Like a Dutton" promotion. During the trip, the winner will enjoy horseback riding, roping, and family-style dinners. In addition, Seager will provide all the gear necessary for the winner to enjoy a Coors Banquet in true Dutton style.
To celebrate the new partnership, the brand is extending the Yellowstone experience beyond the TV screen and sending one lucky fan on the ultimate Dutton getaway. “Creating immersive experiences for brands that feel like a natural extension to the show is an amazing way to enhance the power of storytelling for our partners,” said Dario Spina, Chief Marketing Officer, Paramount Brand Studio, Paramount. “We’re thrilled to bring together Yellowstone and Coors Banquet through this full circle partnership that will further elevate our connections to our mutual fans.”
The Coors Banquet Company will send one winner and three friends on a paid trip to a Montana ranch as part of its "Live Like a Dutton" promotion. During the trip, the winner will enjoy horseback riding, roping, and family-style dinners. In addition, Seager will provide all the gear necessary for the winner to enjoy a Coors Banquet in true Dutton style.
Trend Themes
1. TV Show-branded Product Partnerships - Opportunity for businesses to partner with TV shows to extend brand reach beyond traditional advertising methods by creating immersive experiences for fans.
2. Experiential Marketing Campaigns - Opportunity for businesses to create immersive experiences for customers that align with brand messaging and values to build deeper connections with their audience.
3. Social Media Sweepstakes - Opportunity for businesses to engage with fans on social media and provide incentives for them to promote the brand by sharing content and participating in sweepstakes.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for alcoholic beverage companies to partner with popular TV shows to promote their products and offer unique experiences for fans of the show.
2. Entertainment Industry - Opportunity for TV networks and production companies to collaborate with brands to increase revenue and offer fans a more immersive experience through brand partnerships and promotions.
3. Hospitality Industry - Opportunity for hotels and resorts to offer unique experiences for customers by partnering with brands for promotions and sweepstakes, such as the Coors Banquet 'Live Like a Dutton' promotion.
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