Coors Banquet Celebrates Its 149-Year with Collectable Pack & More
Grace Mahas — April 7, 2022 — Lifestyle
References: c212.net & prnewswire
In celebration of Coors Banquet's 149th anniversary, the beloved beer brand has launched a limited-edition collectible pack and giveaway. The brand began in the small town of Golden, Colorado, where it thrived thanks to grit and commitment to quality.
As part of this National Beer Day celebration, Coors Banquet will release the Coors Banquet Legacy Collection packaging and reveal the Coors Banquet x Huckberry Legacy Line of co-branded apparel on April 7. Three timeless, collectible cans commemorate the legacy of the brand's values and rich history, which have made the beer so highly sought after and celebrated over the years. Each of the designs pays homage to an iconic piece of Coors Banquet history. In addition, the stubby bottles will receive a new design for a limited time that highlights the five generations of brewing traditions.
As part of the Coors Banquet Legacy Collection, QR codes will also reveal an exclusive merchandise collaboration between the beer brand and American apparel brand Huckberry inspired by the limited-edition packaging to bring the history and legacy of the beer to modern times. The Coors Banquet x Huckberry Legacy Line boasts vintage-inspired shirts, hats, and tees reflecting the two brands' rich histories and values.
"Coors Banquet is not only an iconic American beer brand, but one that is committed to the guiding principles that established our legacy," said Marcelo Pascoa, vice president of marketing, Coors Family of Brands. "With the release of this collection, we want to give everyone the opportunity to own a part of the Coors Banquet legacy by raising a can or wearing the merch in celebration of the one and only Banquet beer.
The Coors Banquet Legacy Collection is available starting on National Beer Day, through the end of June 2022.
Image Credit: Coors Banquet
As part of this National Beer Day celebration, Coors Banquet will release the Coors Banquet Legacy Collection packaging and reveal the Coors Banquet x Huckberry Legacy Line of co-branded apparel on April 7. Three timeless, collectible cans commemorate the legacy of the brand's values and rich history, which have made the beer so highly sought after and celebrated over the years. Each of the designs pays homage to an iconic piece of Coors Banquet history. In addition, the stubby bottles will receive a new design for a limited time that highlights the five generations of brewing traditions.
As part of the Coors Banquet Legacy Collection, QR codes will also reveal an exclusive merchandise collaboration between the beer brand and American apparel brand Huckberry inspired by the limited-edition packaging to bring the history and legacy of the beer to modern times. The Coors Banquet x Huckberry Legacy Line boasts vintage-inspired shirts, hats, and tees reflecting the two brands' rich histories and values.
"Coors Banquet is not only an iconic American beer brand, but one that is committed to the guiding principles that established our legacy," said Marcelo Pascoa, vice president of marketing, Coors Family of Brands. "With the release of this collection, we want to give everyone the opportunity to own a part of the Coors Banquet legacy by raising a can or wearing the merch in celebration of the one and only Banquet beer.
The Coors Banquet Legacy Collection is available starting on National Beer Day, through the end of June 2022.
Image Credit: Coors Banquet
Trend Themes
1. Legacy Packaging - Coors Banquet celebrates its 149-year legacy with collectible packaging and exclusive merchandise collaboration to bring history and legacy to modern times.
2. Limited-edition Beers - Coors Banquet releases three timeless, collectible cans to commemorate the brand's values and rich history for National Beer Day.
3. Co-branded Merchandise - The Coors Banquet x Huckberry Legacy Line includes vintage-inspired shirts, hats, and tees reflecting the two brands' rich histories and values.
Industry Implications
1. Alcoholic Beverages - The legacy packaging and limited-edition beers offer the alcoholic beverage industry an opportunity to celebrate the history and nostalgia surrounding popular beer brands.
2. Fashion & Apparel - The co-branded merchandise collaboration between Coors Banquet and Huckberry provides the fashion and apparel industry with an opportunity to collaborate with popular food and beverage brands to create unique and nostalgic products.
3. Marketing & Advertising - The campaign surrounding the Coors Banquet Legacy Collection provides the marketing and advertising industry with an opportunity to promote and celebrate the values and history of popular food and beverage brands through collectible packaging and limited-edition products.
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