This summer, Coors Banquet launched a unique campaign that will give one lucky fan a 1977 Firebird and a year of free beer. To win the "iconic ride that proved Banquet is the only beer worth pursuit," fans will have to find the keys hidden somewhere across the state of Colorado.
The hunt for the Firebird, dubbed the 'Banquet Mobile,' starts Friday, June 11 at 7am MT and will close once the car is found and a winner is verified. To help fans find the car, Coors Banquet released five trivia clues related to the brand's brewery history. Fans can sign up to receive the clues online and the search is open to anyone 21+ with a valid driver's license.
For fans outside of Colorado, the brand is also launching a contest on Instagram on June 11, where followers who are 21+ can answer three questions (correctly) for a chance to win a year’s supply of Coors Banquet.
Image Credit: Coors Banquet