In an effort to support the Wildland Firefighters Foundation (WFF) -- an organization dedicated to stopping wildfires -- Coors Banquet is teaming up with Brixton to launch a charitable new exclusive clothing line. In its new collection, Coors Banquet honors the brave men and women who risk their lives battling wildfires across the West Coast with premium cut and sew apparel, headwear, and accessories.
“Every year, Coors Banquet looks for impactful ways to support their heroic efforts and we are eager to share this year’s Coors x Brixton collaboration with the world,” says Stephanie Clanfield, Coors Banquet Marketing Manager.
The new collection will be available starting November 17, 2021, with a portion of the proceeds going to WFF.
Image Credit: Coors Banquet, Brixton
What's Driving This Trend
- Charitable Partnership Apparel
- Brands are teaming up through exclusive clothing lines for charitable organizations, creating opportunities for companies to support causes in meaningful ways.
- Premium Cut and Sew Apparel
- Premium cut and sew apparel is becoming a trend to honor brave individuals, creating opportunities for companies to provide high-end clothing with a mission.
- Purpose-driven Brand Collaborations
- Collaborations between purpose-driven brands are becoming more common, providing opportunities for companies to demonstrate their commitment to social responsibility.
Who This Affects Most
- Apparel
- The apparel industry has an opportunity to collaborate with charitable organizations to create exclusive clothing lines with a purpose.
- Beverage
- The beverage industry can create purpose-driven collaborations to support organizations and initiatives that align with their values.
- Nonprofit
- Nonprofit organizations have an opportunity to partner with brands to raise funds and awareness for their causes through exclusive product collaborations.
