Ranging from purpose-led beauty pop-ups to charitable Irish beers, the December 2021 social good trends showcase how brands are giving back this holiday season.
One standout example from the list is the 'No Cold Shoulder' initiative from Nobis. The luxury Canadian outerwear brand is helping ensure no one goes cold this winter by collecting gently worn jackets and placing them on the shoulders of vulnerable community members around the world. Through the project, the brand hopes to help more than 15,000 Canadians.
Another noteworthy example from the December 2021 social good trends comes from Pringles and Movember. The pair have joined forces to raise awareness about men's mental health with a new campaign that encourages more dialogue between male consumers and their male friends. A total of 75 art pieces have been installed across London to encourage men to be honest with their loved ones about their mental health.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
