In celebration of the holiday season and in the spirit of giving, beloved beer brand Guinness is bringing back its limited-edition 'Guinness Gives Back' pack. From now until December 31st, $1 for every Guinness Gives Back pack produced through December 31st will benefit United Way and other regional charities across the nation. Guinness debuted seven special edition packs for specific regions including New York (metro area and New York State), Boston, Chicago, California, Maryland, Arizona, and the Pacific Northwest.
"We introduced our Guinness Gives Back packs last year to support communities in need and also bring some holiday spirit back to the season," said Nikhil Shah, Guinness Brand Director. "As we head into the 2021 holiday season, it's clear that there's more work to be done."
Image Credit: Guinness
What's Driving This Trend
- Charitable Beer
- Beer brands are introducing charitable initiatives to give back to their communities and bring holiday spirit.
- Regional Special Edition Packs
- Beer brands are releasing special edition packs that are created to support specific regions and communities.
- Corporate Social Responsibility
- More beer brands are recognizing the value of corporate social responsibility and making giving back a part of their business practices.
Who This Affects Most
- Alcohol and Beverage
- The alcohol and beverage industry is incorporating charity and social responsibility into their products and marketing strategies.
- Non-profit and Charities
- Non-profit and charity organizations are partnering with beer brands to raise funds and awareness for their causes.
- Marketing and Advertising
- Marketing and advertising agencies can capitalize on the trend of incorporating charity and social responsibility into their clients' campaigns.
