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Charitable Christmas Crackers

Deliveroo & Kojo Anim Launched 'Crackers Cracking Hunger'

— November 30, 2021 — Social Good
Deliveroo and Britain’s Got Talent finalist Kojo Anim teamed up to help families in need in the UK with Crackers Cracking Hunger. These unique holiday crackers help to make the tradition even more meaningful, since it swaps throwaway toys for festive hats and jokes written by comedian Kojo Anim.

A six-pack of the Christmas crackers costs £10, all of which will be donated to The Felix Project and FareShare—and this is enough to redistribute a week of meals for a UK household in need using food that would otherwise go to waste. These special, mission-driven holiday crackers can be found through Deliveroo Editions via the app or website, while supplies last. To support the cause in other ways, people are encouraged to visit the Crackers Cracking Hunger Make a Donation page.
Trend Themes
1. Sustainable Holiday Products - Opportunity for companies to create eco-friendly holiday products that give back to charitable causes.
2. Socially Responsible Marketing Campaigns - Opportunity for companies to leverage their marketing campaigns to raise awareness and support for social causes.
3. Collaborative Charity Initiatives - Opportunity for companies to collaborate with charities and public figures to create unique fundraising campaigns.
Industry Implications
1. Food Delivery Services - Food delivery services can explore partnering with charities to create special holiday products that support those in need.
2. Food Waste Reduction - Food waste reduction companies can partner with charities to redistribute excess food to families in need during the holidays.
3. Event and Entertainment Industry - The event and entertainment industry can create collaborative charity campaigns to raise awareness and funds for social causes during the holidays.
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