These November 2018 interactive trends range from immersive skincare pop-ups to AR tarot readings.
Standouts in the realm of brand activations include Cartier Parfums's 'Carat' pop-up -- a space opened in New York city that celebrates the luxury brand's latest diamond-inspired fragrance launch. In addition to diamond-themed interior design details, the immersive retail space also lets visitors leave home with a mindfulness-themed and inspirational postcard. Another notable example is soda brand Fanta's scream-inducing vending machine activation which was launched just in time for Halloween.
When it comes to engaging marketing example that are also representative of sustainable brand values, Coca-Cola's VenCycling Machines stand out. The beverage brand's latest concept aims to encourage consumers to be more consistent with recycling practices by incentivizing them with free mobile credits whenever they discard of a recyclable product properly.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
