Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie

 - Oct 24, 2018
References: & adweek
When it comes to inflight movies and entertainment, travelers are commonly set up with personal screens so that they can make their own movie selections. Delta Air Lines launched a new initiative on Twitter to determine the movie that will be shown in December as the featured holiday film.

On Twitter, Delta Air Lines set up a poll that asked social media users to cast their vote for selections like Die Hard, Elf, New Year's Eve or Home Alone. As the poll was only open for a limited time, Elf came out on top at 43%, followed by 42% of users choosing Home Alone as a close second. Throughout December, Elf will be indicated as the winning inflight holiday movie with a badge.

This initiative helps to promote Delta Studio as an offering that is free to all customers, providing access to hundreds of movies, TV shows, podcasts, songs, games, trivia and more.