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Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie

 - Oct 24, 2018
References: news.delta & adweek
When it comes to inflight movies and entertainment, travelers are commonly set up with personal screens so that they can make their own movie selections. Delta Air Lines launched a new initiative on Twitter to determine the movie that will be shown in December as the featured holiday film.

On Twitter, Delta Air Lines set up a poll that asked social media users to cast their vote for selections like Die Hard, Elf, New Year's Eve or Home Alone. As the poll was only open for a limited time, Elf came out on top at 43%, followed by 42% of users choosing Home Alone as a close second. Throughout December, Elf will be indicated as the winning inflight holiday movie with a badge.

This initiative helps to promote Delta Studio as an offering that is free to all customers, providing access to hundreds of movies, TV shows, podcasts, songs, games, trivia and more.