Delta Air Lines showcased a new smart travel app at CES 2020, which is titled the Fly Delta app. The Airline stated that the new app is intended to act as a digital concierge, and it will serve as the most consistent point of contact between the company and its customers.
The Fly Delta app will provide consumers with notifications pertaining to flight information, as well as live updates to boarding. Additionally, it was stated that the app could provide consumers with the ability to select seats using AR technology.
During CES 2020, Delta Air Lines also stated that it has extended it extended its partnership with Lyft, which will allow consumers to earn flight miles when booking rides through the Lyft app.
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Why This Trend Is Growing
- Smart Travel Apps
- The growing trend of smart travel apps provides business professionals with an opportunity to utilize digital concierge services to increase customer engagement and customer lifetime value.
- Augmented Reality Technology
- The use of augmented reality technology in travel apps has the potential to revolutionize the way consumers interact with flight information and seat selection.
- Mobility and Loyalty Partnerships
- The rise of mobility and loyalty partnerships between airlines and ride-sharing companies provides a unique opportunity for business professionals in the travel industry to increase customer loyalty and engagement.
Industries Being Reshaped
- Travel Industry
- The travel industry can benefit from incorporating smart technology into their services to provide their customers with a more personalized and efficient travel experience.
- Technology Industry
- The technology industry can utilize developments in augmented reality technology to create innovative solutions for the travel industry.
- Ride-sharing Industry
- The ride-sharing industry has the potential to expand their services by establishing partnerships with airlines and providing benefits to frequent flyers.
