These February 2020 world trends range from novelty-themed hotels to theme park music videos. Millennial consumers are known for investing in experiences over material goods and the month's themed hotels spotlight how brands are appealing to this demographic with engaging and social media-friendly activations.
Standouts include the cheese-themed Cafe Rouge Cheese Suite hotel, Hotels.com's 'Bread & Breakfast' Suite at New York's Refinery hotel and Atari's gaming hotel in Phoenix. While Hotels.com's Bread & Breakfast suite specifically caters to carb lovers -- featuring Instagram-friendly elements and branding throughout -- Atari's new accommodations are equipped with augmented and virtual reality experiences.
Other February 2020 world trends include Nutella's recent Italy sweepstakes which saw a lucky fan win a trip during the brand's World Nutella Day celebrations.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
