As a purveyor and a name that is strongly tied to the American motorcycle industry, Harley-Davidson continues to “evolve its craft and offerings” with a new first-ever two-wheeler – an adventure motorcycle.
The design is first-of for the iconic brand and is named Pan America. Embracing the ethos of Wanderlust, the engine is quite powerful. It boasts Harley-Davidson’s “newest V-twin liquid-cooled Revolution Max 1,250 cc engine.” It has the capacity of “a whopping 140 horsepower and upward of 90 pound-feet of torque.” The release is also intended to expand the ideal of the American trip.
In addition, Brembo and Michelin collaborate with the breaking system and the tires. The Pan America adventure motorcycle is scheduled for release sometime in late 2020.
Image Credit: Harley-Davidson
Key Themes Behind This Trend
- Adventure Motorcycles
- The release of Harley-Davidson's Pan America adventure motorcycle introduces a new trend in the motorcycle industry.
- Liquid-cooled Engine Technology
- Harley-Davidson's newest V-twin liquid-cooled Revolution Max engine highlights the trend towards more efficient and powerful engines in the motorcycle industry.
- Collaborative Industry Partnerships
- Brembo and Michelin's collaboration with Harley-Davidson for their Pan America adventure motorcycle highlights the trend of industry partnerships to create innovative and high-quality products.
Where This Applies
- Motorcycle Manufacturing
- Harley-Davidson's release of the Pan America adventure motorcycle disrupts the traditional cruiser motorcycle market with a new and innovative design.
- Automotive Parts Manufacturing
- Brembo and Michelin's partnership with Harley-Davidson for their Pan America adventure motorcycle creates opportunities for disruptive innovations and technological advancements in the automotive parts manufacturing industry.
- Tourism
- The release of Harley-Davidson's Pan America adventure motorcycle offers opportunities for disruptive innovation in adventure tourism as riders can now explore destinations off the beaten path.
