These February 2020 auto trends range from mobile ride verification systems to next-gen vehicle shopping experiences.
Standouts include a new partnership between ZeroLight, Cadillac and Amazon -- a vehicle shopping service that is centered around personalization. The new experience was unveiled at CES 2020 in Las Vegas earlier this month and is described as a four-stage journey that is "designed to be engaging and personalized, beginning with an advert that links them to an Amazon Vehicles page."
When it comes to future-facing vehicles, examples to note include the 'Audi AI:ME' autonomous concept car that was also unveiled at CES 2020. The vehicle is not only self-driving but also boasts an "onboard intelligence system that is able to predict passenger settings including, temperature, lighting, as well as preferred routes."
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
