Sony, the renowned Japanese producer of consumer and professional electronics, gaming, and entertainment technologies, recently expanded its business model with the launch of a new electric car -- the VISION-S Prototype.
The Sony VISION-S Prototype boasts "33 sensors, including a CMOS sensor and a ToF (Time of Flight) sensor (both of which are typically used in cameras) to detect objects and people accurately outside and inside the car."
Additionally, it features a Solid State LiDar that is able to gauge and map the vehicle's surrounding area to avoid any collision sand drive safely. Moreover, the new electric car can reach 0-100 km per hour in only 4.8 seconds.
In regards to in-car entertainment, Sony's VISION-S Prototype includes a panoramic screen in the front and on the dashboard complemented by Sony’s “360 reality audio” surround sound technology.
Image Credit: Sony
What Makes This Trend Stand Out
- Electric Vehicles
- Disruptive innovation opportunity: Develop innovative features and technologies for electric vehicles, such as advanced sensors and collision avoidance systems.
- In-car Entertainment
- Disruptive innovation opportunity: Create immersive in-car entertainment experiences using technologies like panoramic screens and surround sound technology.
- Sensor Technology
- Disruptive innovation opportunity: Explore the potential of sensor technology in various industries beyond traditional applications, such as using CMOS and ToF sensors in cars for object and people detection.
Sectors Adopting This
- Automotive
- Disruptive innovation opportunity: Collaborate with consumer electronics companies to integrate advanced technology and sensors into electric cars, enhancing safety and performance.
- Consumer Electronics
- Disruptive innovation opportunity: Leverage expertise in electronics and entertainment technologies to enter the electric vehicle market and revolutionize in-car experiences.
- Entertainment
- Disruptive innovation opportunity: Partner with automotive companies to develop cutting-edge in-car entertainment systems that provide immersive experiences for passengers.
