Lamborghini and Rivian vehicles are scheduled to receive Alexa Voice controls before the end of 2020. The integrated voice controls could streamline the in-car experience, as well as provide hands-free options for drivers. Rivian also stated a few of the Alexa features will be available even if the car is off.
Previously Amazon invested in Rivian, which means that adding Alexa capabilities in Rivain cars could be in Amazon's financial interests.
The new integrated controls will give Lamborghini and Rivian owners the ability to use voice controls for many different tasks, including the ability to set up navigation systems, make calls, adjust air the air conditioning, as well as open or close windows. Additionally, Alexa voice controls could also give users the ability to handle gas payments.
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Why This Trend Is Growing
- Voice Assistant-integrated Vehicles
- The integration of voice assistant technology in vehicles is set to disrupt the automobile industry, providing increased connectivity for drivers.
- Hands-free Driving
- The availability of hands-free voice controls in cars provides opportunities for the development of autonomous driving and increased safety features.
- In-car Payment Systems
- The integration of voice assistant technology in cars could lead to the development and integration of in-car payment systems for gas and tolls, disrupting the automotive and financial industries.
Industries Being Reshaped
- Automotive Industry
- The integration of voice assistant technology in cars will be a major disruptive innovation that could change the face of the automobile industry.
- Consumer Electronics Industry
- Voice assistant technology becoming integrated in cars will be a major disruptive innovation in the consumer electronics industry, particularly for smart home technology and voice assistant software.
- Financial Industry
- The development and integration of in-car payment systems as a result of voice assistant technology could be a major disruptive innovation for the financial industry, particularly in the areas of mobile payment and transportation infrastructure.
