Instead of calling attention to a new innovation or product, the latest Volkswagen campaign is actually a farewell video for the auto manufacturer’s classic Beetle.
The history of the car is robust and it absolutely deserves a send out such as this. The style was branded as a “people’s car” back in the 1930s and is said to reach cult status in the 60s. Volkswagen takes this narrative and creates a heartwarming farewell video that depicts a young man as he grows up – from starting a family to building a home. The Beetle is, of course, there for it all.
The farewell video campaign is titled ‘The Last Mile.’ It is animated and is set to the iconic ‘Let It Be’ song, which is famously sung by The Beatles. In addition, the Volkswagen campaign also calls attention to some famous figures – from Ren McCormack and Andy Warhol to Kevin Bacon and Andy Cohen.
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