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Top 100 Marketing Trends for 2020

From Paperboard Soda Packaging to Fragranced Festive Pop-Ups

— February 8, 2020 — Marketing
This round-up of 2020 marketing trends cover many different ways that the vast variety of existing industries are connecting with their respective consumers. There are many approaches on an endless amount of mediums where brands are able to convey themselves, create a brand, tell a story, and much more.

One of the examples is done by luxury jewelry brand Tiffany & Co. It opened up a ice rink to embody a festive mood inspired by the Central Park bridge. It was accompanied with a scented display, evoking the aroma of the 'Tiffany Eau de Parfum.' Another great marketing trend is by none other than Coca-Cola and its KeelClip packaging for a more sustainable solution. The paperboard packaging will be eliminating can multipacks plastic packaging entirely in Europe.

For more tech innovations in the year ahead, check out Trend Hunter’s 2020 Trend Report
7.9
Score
Popularity
Activity
Freshness
99
Expansive Seasonal Treat Collections
Expansive Seasonal Treat Collections
The Nestlé 2019 Christmas Product Range is Festive
<
98
Storybook-Inspired Ham Sandwiches
Storybook-Inspired Ham Sandwiches
Subway Teamed Up with Netflix on a Green Eggs and Ham Sandwich
<
97
Restorative Recovery Sleep Aids
Restorative Recovery Sleep Aids
The Vitalfit Rested Sleep Aid Enables High-Quality Rest
<
96
Artistic Cannabis Brand Identities
Artistic Cannabis Brand Identities
Cristian Fowlie Artistically Retells Canaca's Origin Story
<
95
Time-Traveling Holiday Activations
Time-Traveling Holiday Activations
Tesco's Feast of the Century Explores Past, Present & Future
<
94
Rap-Themed Furniture Christmas Ads
Rap-Themed Furniture Christmas Ads
IKEA UK Launched the New 'Silence the Critics' Campaign
<
93
Plant-Based Multivitamin Studies
Plant-Based Multivitamin Studies
We Are Feel Wants to Pay Meat Eaters to Go Vegan for Three Months
<
92
Elegant Holiday Chocolates
Elegant Holiday Chocolates
The Franzese Bon Bon Chocolates Include Three Festive Flavors
<
91
Festive Body Spray Pop-Ups
Festive Body Spray Pop-Ups
Lush UK Launched a Pop-up Dedicated to Its 21 New Body Sprays
<
90
Cheeky Food Delivery Merchandises
Cheeky Food Delivery Merchandises
foodora Unveiled a Collection Called THREADS by foodora
<
89
Pouch-Packaged Dairy Products
Pouch-Packaged Dairy Products
This All-Natural Sour Cream from Prairie Farms is Simple to Use
<
88
Excess Carbon Libations
Excess Carbon Libations
Air Co. Vodka is Crafted from Carbon Extracted from the Atmosphere
<
87
Festive Soda Truck Tours
Festive Soda Truck Tours
The Coca-Cola Christmas Truck Tour Kicks Off on November 15
<
86
Reclaimed Plastic Cannabis Packaging
Reclaimed Plastic Cannabis Packaging
Sana Packaging's Lids are Made with 100% Ocean Plastic
<
85
Prepackaged Holiday Gift Baskets
Prepackaged Holiday Gift Baskets
The Brindisa Christmas Gift Hamper Includes Artisan Indulgences
<
84
Satisfying Popped Seed Snacks
Satisfying Popped Seed Snacks
The New Plant Pops Popped Lotus Seeds are Vegan-Friendly
<
83
Exclusive Cyber Monday Releases
Exclusive Cyber Monday Releases
Champion Continues to Celebrate Its 100th Anniversary
<
82
Whiskey Brand Music Events
Whiskey Brand Music Events
Jameson's Intimate Music Event Series Targets Millennial & Gen X
<
81
Elf-Inspired Hotel Suites
Elf-Inspired Hotel Suites
Club Wyndham Has Created a Hotel Suite Inspired by the Movie 'Elf'
<
80
Festive Chicken Buckets
Festive Chicken Buckets
KFC's Limited-Edition Holiday Bucket Depicts Gifts That Can Be Won
<
79
Functional Wellness CBD Drinks
Functional Wellness CBD Drinks
The New Kill Cliff CBD Performance Drinks Come in Two Flavors
<
78
Experiential Homestyle Stores
Experiential Homestyle Stores
The 'Tiny Home Away from Home' is a City-Sized Cracker Barrel Store
<
77
Clydesdale-Branded Beer Cans
Clydesdale-Branded Beer Cans
Budweiser Has Created Four Holiday Stein Cans with its Clydesdales
<
76
Educational Cocktail Pop-Ups
Educational Cocktail Pop-Ups
Tequila Patrón x Milagro Cantina Offers an Experience in Toronto
<
75
Fundraising Insect Influencers
Fundraising Insect Influencers
The World's First Bee Influencer is on a Mission to Save the Bees
<
74
Dual-Colored Running Shoe Silhouettes
Dual-Colored Running Shoe Silhouettes
The ASICS GEL-Nandi 360 Gets an Aesthetic Overhaul from GmbH
<
73
Sustainability-Focused Virtual Experiences
Sustainability-Focused Virtual Experiences
adidas Created an AR Activation at Its Flagship
<
72
Social Media Tourism Campaigns
Social Media Tourism Campaigns
Penang Global Tourism Announced a Partnership with TikTok
<
71
Interactive Video Fashion Campaigns
Interactive Video Fashion Campaigns
Guess & TikTok Launched Its #InMyDenim Challenge in September
<
70
Interactive Video Beauty Campaigns
Interactive Video Beauty Campaigns
TikTok and Too Faced Join to Launch the #TFDamnGirl Campaign
<
69
Cruelty-Free Unisex Fragrance Collections
Cruelty-Free Unisex Fragrance Collections
Thin Wild Mercury's Line is Genderless & Eco-Friendly
<
68
Virtual Engagement Try-On Ads
Virtual Engagement Try-On Ads
JC Penney Launched an AR Ad Promoting Its 'Modern Bride' Collection
<
67
Jewel-Shaped Perfume Releases
Jewel-Shaped Perfume Releases
The New KKW Fragrance Collection is Inspired by Diamonds
<
66
Multi-Media Tourism Campaigns
Multi-Media Tourism Campaigns
The Indonesian Ministry of Tourism Partnered with TikTok on Tourism
<
65
Social Media Tourism Promotions
Social Media Tourism Promotions
Dubai Tourism Partnered with TikTok on a Social Media Campaign
<
64
Cinematic Christmas Apparel Lines
Cinematic Christmas Apparel Lines
The Hallmark Channel Has Launched and Exclusive Holiday Line
<
63
Hemp Holiday Survival Kits
Hemp Holiday Survival Kits
The Charlotte's Web Put Your Self First Aid Kit is Limited-Edition
<
62
Festive Ombré Coffee Cups
Festive Ombré Coffee Cups
Starbucks Has Just Debuted Two New Reusable Cup Sets for the Holidays
<
61
Festive Eyebrow Pop-Ups
Festive Eyebrow Pop-Ups
The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
<
60
Hand-Painted Fast Food Baubles
Hand-Painted Fast Food Baubles
Deliveroo is Sharing Free Fast Food Ornaments with Orders
<
59
Experiential Black Friday Pop-Ups
Experiential Black Friday Pop-Ups
Amazon is Opening 'The Home of Black Friday' for Four Days
<
58
Chocolate Spread-Themed Hotels
Chocolate Spread-Themed Hotels
Nutella is Opening the Very First 'Hotella Nutella' in Napa Valley
<
57
Mini Brewery-Branded Hotels
Mini Brewery-Branded Hotels
BrewDog Kennels is a Mini Hotel Concept by the BrewDog Brewery
<
56
Notebook-Inspired Sneakers
Notebook-Inspired Sneakers
The Nike Tailwind IVs are the Ultimate Back-to-School Footwear
<
55
Aura-Analyzing Cocktail Pop-Ups
Aura-Analyzing Cocktail Pop-Ups
Tanqueray Suggests Drinks with Facial Recognition Technology
<
54
Social Media Tourism Campaigns
Social Media Tourism Campaigns
The Vietnam Society of Travel Agents partnered with TikTok
<
53
Social Media Snack Challenges
Social Media Snack Challenges
Kind Launched a TikTok Challenge Promoting Its Simple Crunch Bars
<
52
Complete Nutrition Snack Bars
Complete Nutrition Snack Bars
The New Huel High-Protein Snack Bar is Packed with Nutrients
<
51
Ingredient-Focused Clear Cocktails
Ingredient-Focused Clear Cocktails
Burger & Lobster Launched Five 'Colorless Cocktails'
<
50
Branded Scented Wrapping Paper
Branded Scented Wrapping Paper
Taco Bell Returns with Its CrunchWrapping Paper, but with a Twist
<
49
Personal Care Recycling Initiatives
Personal Care Recycling Initiatives
Burt’s Bees & TerraCycle Launched the 'Recycle on Us' Program
<
48
Multi-Sensory Music Campaigns
Multi-Sensory Music Campaigns
Spotify and Tic Tac's 'Hear For It' Expresses Refreshment with Sound
<
47
Alcohol-Branded Festive Sweaters
Alcohol-Branded Festive Sweaters
Jägermeister Unveiled a Limited-Edition Holiday Sweater
<
46
Branded Five-Person Pubs
Branded Five-Person Pubs
Guinness Launched a Festive 'Pint-Sized Pub' That Only Seats Five People
<
45
Small Business Marketplaces
Small Business Marketplaces
Pinterest is Launching a Curated Marketplace for Small Businesses
<
44
Additive-Free Dried Fruit Snacks
Additive-Free Dried Fruit Snacks
The Raw Grow Fruit Snack is Available in Multiple Variants
<
43
Clear Protein-Packed Waters
Clear Protein-Packed Waters
Arla Foods Ingredients Announced the New Lacprodan ISO.Water
<
42
Social Media Merchandise Promotions
Social Media Merchandise Promotions
DVD Netflix Will Send Company Merchandise to Its Followers
<
41
Two-Person Christmas Sweaters
Two-Person Christmas Sweaters
The Double Stuf Oreo Christmas Sweater is a Two-Person Operation
<
40
Glass Shard Vodka Packaging
Glass Shard Vodka Packaging
This Limited-Edition Absolut Vodka Bottle Highlights Recycling
<
39
Animated AR Catalogs
Animated AR Catalogs
Oriflame's Catalog Cover Comes to Life with Festive Visuals & Music
<
38
Canned Premixed Cannabis Drinks
Canned Premixed Cannabis Drinks
The Tweed Cannabis-Infused Carbonated Beverage is Mellow
<
37
All-in-One Mobile Cocktail Kits
All-in-One Mobile Cocktail Kits
The Wild Turkey 101 Old Fashioned Barpack Has a Built-In Bar
<
36
Art Event Sneaker Launches
Art Event Sneaker Launches
The Gucci Tennis 1977 is Released During Art Basel Miami
<
35
Take-Home Restaurant Meals
Take-Home Restaurant Meals
Bj’s Restaurant & Brewhouse Now Offers Affordable Take-Home Entrees
<
34
Vibrantly Nostalgic Sportswear
Vibrantly Nostalgic Sportswear
The New Kappa Sportswear Collections Stand Out at SoleDXB
<
33
Gift Box Burger Giveaways
Gift Box Burger Giveaways
KFC Partnered with Deliveroo to Give Out Free Festive Burgers
<
32
Fragranced Festive Pop-Ups
Fragranced Festive Pop-Ups
Tiffany's Holiday Ice Rink is Paired with a Scented Display
<
31
Millennial-Targeted Bran Cereals
Millennial-Targeted Bran Cereals
Hubbards' Bran-ola Boasts Bold, Neon-Colored Branding
<
30
Art-Inspired Cosmetics Stores
Art-Inspired Cosmetics Stores
The SK-II Artist Series Stores Reimagine an Ingredient Through Art
<
29
Racy Black-and-White Fashion Ads
Racy Black-and-White Fashion Ads
Cara Delevingne and Olivier Rousteing Star in a Balmain Campaign
<
28
Art Collective-Launched Upcycled Sweaters
Art Collective-Launched Upcycled Sweaters
NEW FOUND FORM's Sweaters Boasts Style & Sustainability
<
27
OLED-Equipped Soda Packaging
OLED-Equipped Soda Packaging
These Star Wars Coca-Cola Bottles Promote the Upcoming Film
<
26
Immersive Convenience Store-Themed Bars
Immersive Convenience Store-Themed Bars
Convenience Store NQ Offers a Unique Cocktail Experience
<
25
Fast Food E-Commerce Sites
Fast Food E-Commerce Sites
McDonald's Created an Online Store Named Golden Arches Unlimited
<
24
Festive Fast Food Sweaters
Festive Fast Food Sweaters
White Castle's Seasonal Sweater Features Sliders, Drinks and Fries
<
23
Playful Brand Troll Ads
Playful Brand Troll Ads
The LEGO Cybertruck is a Whimsical Spin on Tesla's Latest Venture
<
22
Exclusive Japanese Chocolate Packs
Exclusive Japanese Chocolate Packs
The Japanese Kit Kat Variety Party Box Includes 20 Flavors
<
21
Tongue-in-Cheek Beer Rebrands
Tongue-in-Cheek Beer Rebrands
Carlsberg's 'Probably Not' Campaign Reset Its Brand Persona
<
20
Candy-Themed Basketball Kicks
Candy-Themed Basketball Kicks
Steph Curry Just Released the Curry 7 Sour Patch Collection Sneakers
<
19
Co-Branded Cartoon Apparel
Co-Branded Cartoon Apparel
Kith and Disney Collaborated to Create a Mickey Mouse Fashion Line
<
18
Luxurious Sporty Fashion Collaborations
Luxurious Sporty Fashion Collaborations
The New Prada for adidas Originals Collection is Out
<
17
Paperboard Soda Packaging
Paperboard Soda Packaging
The Coca-Cola KeelClip Packaging Focuses on Recyclability
<
16
Condiment-Themed Holiday Sweaters
Condiment-Themed Holiday Sweaters
The Hidden Valley Ranch Green Holiday Sweater is High-Quality
<
15
Storage Container Pop-Up Shops
Storage Container Pop-Up Shops
TuppSoho in NYC is Tupperware's First-Ever Brand Store
<
14
Oversized Dog-Carrying Bags
Oversized Dog-Carrying Bags
Klarna Collaborated with Menswear Dog to Support Pet Owners in NYC
<
13
Self-Care Advent Calendars
Self-Care Advent Calendars
The Hive Launches 'The Self-Care Calendar for Festive Season Survival'
<
12
Ultra-Chic Luxurious Clogs
Ultra-Chic Luxurious Clogs
This Special Birkenstock Release is Done in Collaboration with Concepts
<
11
Experiential Toy Shops
Experiential Toy Shops
The New Toys"R"Us Store is Filled with Opportunities for Play
<
10
Vault-Themed Jewelry Pop-Ups
Vault-Themed Jewelry Pop-Ups
Mejuri Launched a Maze-Inspired Vault Experience in New York City
<
9
Sustainable Sweets Packaging
Sustainable Sweets Packaging
This Compostable Chocolate Packaging Has an Eco-Friendly Design
<
8
Artistic Menswear Runway Collaborations
Artistic Menswear Runway Collaborations
The 2020 Dior Runway Was Accented by Shawn Stussy's Vision
<
7
Ballet Brand-Launched Activewear
Ballet Brand-Launched Activewear
ZISE by BLOCH is Chic, Dance-inspired and Highly Comfortable
<
6
Apple Leather Vegan Handbags
Apple Leather Vegan Handbags
Samara Handbags are Made from Eco-Friendly Apple Leather
<
5
Unique Candle Scent Samplers
Unique Candle Scent Samplers
Otherland Offers a Collection of Five Coasters That are Scented
<
4
High-Fashon Mid-Top Sneaker Designs
High-Fashon Mid-Top Sneaker Designs
OFF-WHITE Makes Its Arrows Mid-Top Available in Three Colors
<
3
Immersive Outerwear Retail Concepts
Immersive Outerwear Retail Concepts
'The Journey' by Canada Goose Simulates Snow and Ice
<
2
Donut Brand Holiday Merch
Donut Brand Holiday Merch
The Dunkin' Shop is Filled with All-new Holiday Merchandise
<
1
Cheeky Marketing Strategies
Cheeky Marketing Strategies
The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design
<