This round-up of 2020 marketing trends cover many different ways that the vast variety of existing industries are connecting with their respective consumers. There are many approaches on an endless amount of mediums where brands are able to convey themselves, create a brand, tell a story, and much more.
One of the examples is done by luxury jewelry brand Tiffany & Co. It opened up a ice rink to embody a festive mood inspired by the Central Park bridge. It was accompanied with a scented display, evoking the aroma of the 'Tiffany Eau de Parfum.' Another great marketing trend is by none other than Coca-Cola and its KeelClip packaging for a more sustainable solution. The paperboard packaging will be eliminating can multipacks plastic packaging entirely in Europe.
For more tech innovations in the year ahead, check out Trend Hunter’s 2020 Trend Report
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
