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Top 100 Marketing Trends for 2020

From Paperboard Soda Packaging to Fragranced Festive Pop-Ups

— January 18, 2020 — Marketing
This round-up of 2020 marketing trends cover many different ways that the vast variety of existing industries are connecting with their respective consumers. There are many approaches on an endless amount of mediums where brands are able to convey themselves, create a brand, tell a story, and much more.

One of the examples is done by luxury jewelry brand Tiffany & Co. It opened up a ice rink to embody a festive mood inspired by the Central Park bridge. It was accompanied with a scented display, evoking the aroma of the 'Tiffany Eau de Parfum.' Another great marketing trend is by none other than Coca-Cola and its KeelClip packaging for a more sustainable solution. The paperboard packaging will be eliminating can multipacks plastic packaging entirely in Europe.

For more tech innovations in the year ahead, check out Trend Hunter’s 2020 Trend Report
8.3
Score
Popularity
Activity
Freshness
100
Prepackaged Holiday Gift Baskets
Prepackaged Holiday Gift Baskets
The Brindisa Christmas Gift Hamper Includes Artisan Indulgences
<
99
Pouch-Packaged Dairy Products
Pouch-Packaged Dairy Products
This All-Natural Sour Cream from Prairie Farms is Simple to Use
<
98
Excess Carbon Libations
Excess Carbon Libations
Air Co. Vodka is Crafted from Carbon Extracted from the Atmosphere
<
97
Functional Wellness CBD Drinks
Functional Wellness CBD Drinks
The New Kill Cliff CBD Performance Drinks Come in Two Flavors
<
96
Festive Body Spray Pop-Ups
Festive Body Spray Pop-Ups
Lush UK Launched a Pop-up Dedicated to Its 21 New Body Sprays
<
95
Storybook-Inspired Ham Sandwiches
Storybook-Inspired Ham Sandwiches
Subway Teamed Up with Netflix on a Green Eggs and Ham Sandwich
<
94
Festive Chicken Buckets
Festive Chicken Buckets
KFC's Limited-Edition Holiday Bucket Depicts Gifts That Can Be Won
<
93
Festive Soda Truck Tours
Festive Soda Truck Tours
The Coca-Cola Christmas Truck Tour Kicks Off on November 15
<
92
Time-Traveling Holiday Activations
Time-Traveling Holiday Activations
Tesco's Feast of the Century Explores Past, Present & Future
<
91
Expansive Seasonal Treat Collections
Expansive Seasonal Treat Collections
The Nestlé 2019 Christmas Product Range is Festive
<
90
Elegant Holiday Chocolates
Elegant Holiday Chocolates
The Franzese Bon Bon Chocolates Include Three Festive Flavors
<
89
Reclaimed Plastic Cannabis Packaging
Reclaimed Plastic Cannabis Packaging
Sana Packaging's Lids are Made with 100% Ocean Plastic
<
88
Protective Tin Can Coatings
Protective Tin Can Coatings
The 'SKIN4CAN' Can Coating Offers Recyclable Protection
<
87
Satisfying Popped Seed Snacks
Satisfying Popped Seed Snacks
The New Plant Pops Popped Lotus Seeds are Vegan-Friendly
<
86
Clydesdale-Branded Beer Cans
Clydesdale-Branded Beer Cans
Budweiser Has Created Four Holiday Stein Cans with its Clydesdales
<
85
Rap-Themed Furniture Christmas Ads
Rap-Themed Furniture Christmas Ads
IKEA UK Launched the New 'Silence the Critics' Campaign
<
84
Fundraising Insect Influencers
Fundraising Insect Influencers
The World's First Bee Influencer is on a Mission to Save the Bees
<
83
Artistic Cannabis Brand Identities
Artistic Cannabis Brand Identities
Cristian Fowlie Artistically Retells Canaca's Origin Story
<
82
Additive-Free Dried Fruit Snacks
Additive-Free Dried Fruit Snacks
The Raw Grow Fruit Snack is Available in Multiple Variants
<
81
Sustainability-Focused Virtual Experiences
Sustainability-Focused Virtual Experiences
adidas Created a AR Activation at Its Flagship Location
<
80
Hemp Holiday Survival Kits
Hemp Holiday Survival Kits
The Charlotte's Web Put Your Self First Aid Kit is Limited-Edition
<
79
Cheeky Food Delivery Merchandises
Cheeky Food Delivery Merchandises
foodora Unveiled a Collection Called THREADS by foodora
<
78
Ingredient-Focused Clear Cocktails
Ingredient-Focused Clear Cocktails
Burger & Lobster Launched Five 'Colorless Cocktails'
<
77
Interactive Video Beauty Campaigns
Interactive Video Beauty Campaigns
TikTok and Too Faced Join to Launch the #TFDamnGirl Campaign
<
76
Plant-Based Multivitamin Studies
Plant-Based Multivitamin Studies
We Are Feel Wants to Pay Meat Eaters to Go Vegan for Three Months
<
75
Social Media Snack Challenges
Social Media Snack Challenges
Kind Launched a TikTok Challenge Promoting Its Simple Crunch Bars
<
74
Social Media Tourism Campaigns
Social Media Tourism Campaigns
Penang Global Tourism Announced a Partnership with TikTok
<
73
Exclusive Cyber Monday Releases
Exclusive Cyber Monday Releases
Champion Continues to Celebrate Its 100th Anniversary
<
72
Social Media Tourism Promotions
Social Media Tourism Promotions
Dubai Tourism Partnered with TikTok on a Social Media Campaign
<
71
Whiskey Brand Music Events
Whiskey Brand Music Events
Jameson's Intimate Music Event Series Targets Millennial & Gen X
<
70
Multi-Media Tourism Campaigns
Multi-Media Tourism Campaigns
The Indonesian Ministry of Tourism Partnered with TikTok on Tourism
<
69
Educational Cocktail Pop-Ups
Educational Cocktail Pop-Ups
Tequila Patrón x Milagro Cantina Offers an Experience in Toronto
<
68
Restorative Recovery Sleep Aids
Restorative Recovery Sleep Aids
The Vitalfit Rested Sleep Aid Enables High-Quality Rest
<
67
Virtual Engagement Try-On Ads
Virtual Engagement Try-On Ads
JC Penney Launched an AR Ad Promoting Its 'Modern Bride' Collection
<
66
Cruelty-Free Unisex Fragrance Collections
Cruelty-Free Unisex Fragrance Collections
Thin Wild Mercury's Line is Genderless & Eco-Friendly
<
65
Elf-Inspired Hotel Suites
Elf-Inspired Hotel Suites
Club Wyndham Has Created a Hotel Suite Inspired by the Movie 'Elf'
<
64
Experiential Homestyle Stores
Experiential Homestyle Stores
The 'Tiny Home Away from Home' is a City-Sized Cracker Barrel Store
<
63
Festive Ombré Coffee Cups
Festive Ombré Coffee Cups
Starbucks Has Just Debuted Two New Reusable Cup Sets for the Holidays
<
62
Hand-Painted Fast Food Baubles
Hand-Painted Fast Food Baubles
Deliveroo is Sharing Free Fast Food Ornaments with Orders
<
61
Cinematic Christmas Apparel Lines
Cinematic Christmas Apparel Lines
The Hallmark Channel Has Launched and Exclusive Holiday Line
<
60
Chocolate Spread-Themed Hotels
Chocolate Spread-Themed Hotels
Nutella is Opening the Very First 'Hotella Nutella' in Napa Valley
<
59
Interactive Video Fashion Campaigns
Interactive Video Fashion Campaigns
Guess & TikTok Launched Its #InMyDenim Challenge in September
<
58
Personal Care Recycling Initiatives
Personal Care Recycling Initiatives
Burt’s Bees & TerraCycle Launched the 'Recycle on Us' Program
<
57
Take-Home Restaurant Meals
Take-Home Restaurant Meals
Bj’s Restaurant & Brewhouse Now Offers Affordable Take-Home Entrees
<
56
Aura-Analyzing Cocktail Pop-Ups
Aura-Analyzing Cocktail Pop-Ups
Tanqueray Suggests Drinks with Facial Recognition Technology
<
55
Mini Brewery-Branded Hotels
Mini Brewery-Branded Hotels
BrewDog Kennels is a Mini Hotel Concept by the BrewDog Brewery
<
54
Jewel-Shaped Perfume Releases
Jewel-Shaped Perfume Releases
The New KKW Fragrance Collection is Inspired by Diamonds
<
53
Dual-Colored Running Shoe Silhouettes
Dual-Colored Running Shoe Silhouettes
The ASICS GEL-Nandi 360 Gets an Aesthetic Overhaul from GmbH
<
52
Complete Nutrition Snack Bars
Complete Nutrition Snack Bars
The New Huel High-Protein Snack Bar is Packed with Nutrients
<
51
Millennial-Targeted Bran Cereals
Millennial-Targeted Bran Cereals
Hubbards' Bran-ola Boasts Bold, Neon-Colored Branding
<
50
Clear Protein-Packed Waters
Clear Protein-Packed Waters
Arla Foods Ingredients Announced the New Lacprodan ISO.Water
<
49
Festive Eyebrow Pop-Ups
Festive Eyebrow Pop-Ups
The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
<
48
Social Media Tourism Campaigns
Social Media Tourism Campaigns
The Vietnam Society of Travel Agents partnered with TikTok
<
47
Gift Box Burger Giveaways
Gift Box Burger Giveaways
KFC Partnered with Deliveroo to Give Out Free Festive Burgers
<
46
Exclusive Japanese Chocolate Packs
Exclusive Japanese Chocolate Packs
The Japanese Kit Kat Variety Party Box Includes 20 Flavors
<
45
Art Event Sneaker Launches
Art Event Sneaker Launches
The Gucci Tennis 1977 is Released During Art Basel Miami
<
44
Experiential Black Friday Pop-Ups
Experiential Black Friday Pop-Ups
Amazon is Opening 'The Home of Black Friday' for Four Days
<
43
Social Media Merchandise Promotions
Social Media Merchandise Promotions
DVD Netflix Will Send Company Merchandise to Its Followers
<
42
Vibrantly Nostalgic Sportswear
Vibrantly Nostalgic Sportswear
The New Kappa Sportswear Collections Stand Out at SoleDXB
<
41
Notebook-Inspired Sneakers
Notebook-Inspired Sneakers
The Nike Tailwind IVs are the Ultimate Back-to-School Footwear
<
40
Two-Person Christmas Sweaters
Two-Person Christmas Sweaters
The Double Stuf Oreo Christmas Sweater is a Two-Person Operation
<
39
Multi-Sensory Music Campaigns
Multi-Sensory Music Campaigns
Spotify and Tic Tac's 'Hear For It' Expresses Refreshment with Sound
<
38
Glass Shard Vodka Packaging
Glass Shard Vodka Packaging
This Limited-Edition Absolut Vodka Bottle Highlights Recycling
<
37
Sustainable Sweets Packaging
Sustainable Sweets Packaging
This Compostable Chocolate Packaging Has an Eco-Friendly Design
<
36
Small Business Marketplaces
Small Business Marketplaces
Pinterest is Launching a Curated Marketplace for Small Businesses
<
35
Apple Leather Vegan Handbags
Apple Leather Vegan Handbags
Samara Handbags are Made from Eco-Friendly Apple Leather
<
34
Canned Premixed Cannabis Drinks
Canned Premixed Cannabis Drinks
The Tweed Cannabis-Infused Carbonated Beverage is Mellow
<
33
Branded Five-Person Pubs
Branded Five-Person Pubs
Guinness Launched a Festive 'Pint-Sized Pub' That Only Seats Five People
<
32
Candy-Themed Basketball Kicks
Candy-Themed Basketball Kicks
Steph Curry Just Released the Curry 7 Sour Patch Collection Sneakers
<
31
Immersive Convenience Store-Themed Bars
Immersive Convenience Store-Themed Bars
Convenience Store NQ Offers a Unique Cocktail Experience
<
30
Branded Scented Wrapping Paper
Branded Scented Wrapping Paper
Taco Bell Returns with Its CrunchWrapping Paper, but with a Twist
<
29
Playful Brand Troll Ads
Playful Brand Troll Ads
The LEGO Cybertruck is a Whimsical Spin on Tesla's Latest Venture
<
28
Animated AR Catalogs
Animated AR Catalogs
Oriflame's Catalog Cover Comes to Life with Festive Visuals & Music
<
27
Festive Fast Food Sweaters
Festive Fast Food Sweaters
White Castle's Seasonal Sweater Features Sliders, Drinks and Fries
<
26
All-in-One Mobile Cocktail Kits
All-in-One Mobile Cocktail Kits
The Wild Turkey 101 Old Fashioned Barpack Has a Built-In Bar
<
25
Alcohol-Branded Festive Sweaters
Alcohol-Branded Festive Sweaters
Jägermeister Unveiled a Limited-Edition Holiday Sweater
<
24
Fast Food E-Commerce Sites
Fast Food E-Commerce Sites
McDonald's Created an Online Store Named Golden Arches Unlimited
<
23
Art-Inspired Cosmetics Stores
Art-Inspired Cosmetics Stores
The SK-II Artist Series Stores Reimagine an Ingredient Through Art
<
22
OLED-Equipped Soda Packaging
OLED-Equipped Soda Packaging
These Star Wars Coca-Cola Bottles Promote the Upcoming Film
<
21
Paperboard Soda Packaging
Paperboard Soda Packaging
The Coca-Cola KeelClip Packaging Focuses on Recyclability
<
20
Racy Black-and-White Fashion Ads
Racy Black-and-White Fashion Ads
Cara Delevingne and Olivier Rousteing Star in a Balmain Campaign
<
19
Fragranced Festive Pop-Ups
Fragranced Festive Pop-Ups
Tiffany's Holiday Ice Rink is Paired with a Scented Display
<
18
Art Collective-Launched Upcycled Sweaters
Art Collective-Launched Upcycled Sweaters
NEW FOUND FORM's Sweaters Boasts Style & Sustainability
<
17
Artistic Menswear Runway Collaborations
Artistic Menswear Runway Collaborations
The 2020 Dior Runway Was Accented by Shawn Stussy's Vision
<
16
Tongue-in-Cheek Beer Rebrands
Tongue-in-Cheek Beer Rebrands
Carlsberg's 'Probably Not' Campaign Reset Its Brand Persona
<
15
Oversized Dog-Carrying Bags
Oversized Dog-Carrying Bags
Klarna Collaborated with Menswear Dog to Support Pet Owners in NYC
<
14
Condiment-Themed Holiday Sweaters
Condiment-Themed Holiday Sweaters
The Hidden Valley Ranch Green Holiday Sweater is High-Quality
<
13
Self-Care Advent Calendars
Self-Care Advent Calendars
The Hive Launches 'The Self-Care Calendar for Festive Season Survival'
<
12
Vault-Themed Jewelry Pop-Ups
Vault-Themed Jewelry Pop-Ups
Mejuri Launched a Maze-Inspired Vault Experience in New York City
<
11
Experiential Toy Shops
Experiential Toy Shops
The New Toys"R"Us Store is Filled with Opportunities for Play
<
10
Co-Branded Cartoon Apparel
Co-Branded Cartoon Apparel
Kith and Disney Collaborated to Create a Mickey Mouse Fashion Line
<
9
Luxurious Sporty Fashion Collaborations
Luxurious Sporty Fashion Collaborations
The New Prada for adidas Originals Collection is Out
<
8
Storage Container Pop-Up Shops
Storage Container Pop-Up Shops
TuppSoho in NYC is Tupperware's First-Ever Brand Store
<
7
Donut Brand Holiday Merch
Donut Brand Holiday Merch
The Dunkin' Shop is Filled with All-new Holiday Merchandise
<
6
Unique Candle Scent Samplers
Unique Candle Scent Samplers
Otherland Offers a Collection of Five Coasters That are Scented
<
5
Ultra-Chic Luxurious Clogs
Ultra-Chic Luxurious Clogs
This Special Birkenstock Release is Done in Collaboration with Concepts
<
4
Ballet Brand-Launched Activewear
Ballet Brand-Launched Activewear
ZISE by BLOCH is Chic, Dance-inspired and Highly Comfortable
<
3
Immersive Outerwear Retail Concepts
Immersive Outerwear Retail Concepts
'The Journey' by Canada Goose Simulates Snow and Ice
<
2
High-Fashon Mid-Top Sneaker Designs
High-Fashon Mid-Top Sneaker Designs
OFF-WHITE Makes Its Arrows Mid-Top Available in Three Colors
<
1
Cheeky Marketing Strategies
Cheeky Marketing Strategies
The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design
<