The Dubai Department of Tourism and Commerce Marketing launched a social media campaign through a partnership with TikTok. The Dubai organization views platforms like TikTok which provide short-form content as a type of social currency. This lead Dubai Tourism to launch the #ThisisDubai campaign on the TikTok platform.
The social media campaign consisted of video content being submitted to the TikTok platform, along with the #ThisisDubai tag. TikTok created music and stickers for the campaign. In total, approximately 9,800 videos were used for the campaign, which resulted in over 30 million views. The campaign also leveraged influencers in order to increase participation on the social network.
Other important organizations in the region also participated in the campaign, including Mall of the Emirates, La Perle, Burj Khalifa, Dubai Parks and Resorts, Uber, Skydive Dubai and more.
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