The Indonesian Ministry of Tourism collaborated with TikTok, in order to promote 10 iconic travel destinations in the region. The campaign is titled 'TikTok Travel x Wonderful Indonesia,' and it will mark the first collaboration between TikTok and the Indonesian Ministry of Tourism.
The 'TikTok Travel x Wonderful Indonesia' campaign will feature celebrities and creatives, as well as online challenges, video filters, stickers, and roadshows.
Lake Toba and Seribu islands were highlighted in the list of iconic locations that the campaign is promoting. The country saw a record number of tourists in 2018, with a total of 15.8 million visitors. The record number of visitors was 13% higher than the figures from the previous year -- large portion of the tourists coming from either Malaysia or China.
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