Penang Global Tourism Announced a Partnership with TikTok
Daniel Johnson — November 13, 2019 — World
References: mypenang.gov.my & marketing-interactive
Penang Global Tourism announced that TikTok will be its co-branding partner, and the two organizations will work to promote the state as a travel destination. The partnership will consist of a number of different strategies to engage people on the platform, including online challenges, as well as custom stickers.
Penang Global Tourism and TikTok will also launch the 'Experience Penang 2020' ad campaign. The campaign will focus on highlighting Penang as a destination for travel, while also showcasing the region's diversity and heritage, as well as Penang's natural environment.
One of the online challenges will be #ExperiencePenang, which will be launched on the TikTok platform. The challenge will consist of people using the hashtag for content captured in Penang. Several artists and influencers from the region will participate in the challenge, including Alvin Chong, Mark O'Dea, Ai Wahida and Emily ZiYing.
Image Credit: Shutterstock
Penang Global Tourism and TikTok will also launch the 'Experience Penang 2020' ad campaign. The campaign will focus on highlighting Penang as a destination for travel, while also showcasing the region's diversity and heritage, as well as Penang's natural environment.
One of the online challenges will be #ExperiencePenang, which will be launched on the TikTok platform. The challenge will consist of people using the hashtag for content captured in Penang. Several artists and influencers from the region will participate in the challenge, including Alvin Chong, Mark O'Dea, Ai Wahida and Emily ZiYing.
Image Credit: Shutterstock
Trend Themes
1. Co-branding Partnerships - Exploring co-branding partnerships can help businesses tap into new audiences and expand their reach through collaborative marketing efforts.
2. Influencer Marketing - Leveraging influencers and content creators can be an effective way for businesses to increase brand visibility and connect with their target audience.
3. User-generated Content Campaigns - Launching online challenges or campaigns that encourage user-generated content can help businesses create authentic engagement and generate buzz around their brand or destination.
Industry Implications
1. Tourism and Hospitality - The tourism and hospitality industry can explore partnerships with social media platforms to drive destination awareness and attract travelers through immersive digital experiences.
2. Digital Advertising and Marketing - Digital advertising and marketing agencies can offer specialized services like influencer marketing and user-generated content campaigns to businesses looking to amplify their online presence and engagement.
3. Technology and Social Media - The technology and social media industry can develop innovative tools and features that facilitate co-branding partnerships, influencer collaborations, and user-generated content challenges for businesses to leverage in their marketing strategies.
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