Penang Global Tourism announced that TikTok will be its co-branding partner, and the two organizations will work to promote the state as a travel destination. The partnership will consist of a number of different strategies to engage people on the platform, including online challenges, as well as custom stickers.
Penang Global Tourism and TikTok will also launch the 'Experience Penang 2020' ad campaign. The campaign will focus on highlighting Penang as a destination for travel, while also showcasing the region's diversity and heritage, as well as Penang's natural environment.
One of the online challenges will be #ExperiencePenang, which will be launched on the TikTok platform. The challenge will consist of people using the hashtag for content captured in Penang. Several artists and influencers from the region will participate in the challenge, including Alvin Chong, Mark O'Dea, Ai Wahida and Emily ZiYing.
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