The Vietnam Society of Travel Agents entered into an agreement with TikTok, which will focus on promoting Vietnam as a travel destination. The Vietnam Society of Travel Agents is a group comprised of people involved in the tourism industry and includes business owners, travel guides and more.
Nguyen Lam Thanh, the TikTok head of public policy in Vietnam, oversaw the creation of verified TikTok accounts for members of the Vietnam Society of Travel Agents. The social media platform also held courses to teach those users how to create video content for the platform.
TikTok also created the #HelloVietnam campaign in June. The campaign was created to hit targets of 50,000 videos and 100 million views. As a result, the country had approximately 7.3 million tourists during the first half of the year.
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