American Express has partnered with social media giant TikTok to launch the '#ShopSmall Accelerator' program, which has been specifically designed to help small to medium sized businesses reach Gen Z consumers through the app. In addition, the new program is being launched in conjunction with the AmEx-sponsored holiday 'Small Business Saturday.'
Through the program, business owners will learn how to leverage the social media platform as a search engine, increase user engagement, and benefit from trends, hashtags, and communities. Moreover, as part of the #ShopSmall Accelerator, there will be an opportunity for qualified small business owners to get a $100 TikTok advertising credit.
“In addition, small business owners will be given access to tools and resources to think like TikTok creators, including a tutorial…on how their businesses can stand out on the platform,” said American Express.
Image Credit: American Express
Key Themes Behind This Trend
- Gen Z Engagement
- Small to medium sized businesses need to reach Gen Z consumers through TikTok to enhance customer engagement.
- Influencer Marketing
- The use of influencers on TikTok to market products and services has emerged as an innovative strategy for brands to generate leads and increase sales.
- User-generated Content
- The generation of user-generated content on TikTok can help brands grow their customer base by building brand loyalty and engagement.
Where This Applies
- Marketing
- Marketing agencies can leverage TikTok's user engagement potential to promote their clients' products and services through engaging content.
- E-commerce
- E-Commerce businesses can benefit from the #ShopSmall Accelerator program's techniques to acquire and retain Gen Z customers on TikTok.
- Advertising
- Advertising agencies can incorporate TikTok into their clients' social media marketing strategies to reach new audiences and increase brand awareness.
