Exclusive Cyber Monday Releases

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Champion Continues to Celebrate Its 100th Anniversary

— December 2, 2019 — Fashion
Many brands boast exclusive Cyber Monday releases as they try to capitalize on the many online shoppers who are looking for themselves or for a present for a loved one. One brand that fully embraced this event is Champion who is issuing a Cyber Monday release that will be exclusively available on Amazon.

The stylish collection continues the celebration of the sportswear giant's 100th anniversary. The capsule boasts a range of comfort-focused, chromatic silhouettes that embrace a bold branding aesthetic and a pastel colorway. The garments are presented in a chic, urban-ready editorial that reveals certain accents of design — from the double-logo presentation to the eccentric oversized detailing. Bound to capture the attention of passers-by, the ready-to-wear collection effortlessly pays homeage to Champion's brand heritage.


Image Credit: Champion

Trend Themes

  1. Exclusive Cyber Monday Releases — Brands are turning towards exclusive Cyber Monday releases to capitalize on the increasing number of online shoppers.
  2. Celebrating Anniversaries — Brands are celebrating their anniversaries through limited edition releases.
  3. Pastel Colorways and Bold Branding Aesthetics — Brands are exploring pastel colorways for their limited edition collections that embrace a bold branding aesthetic.

Industry Implications

  1. Fashion Industry — The fashion industry is utilizing limited edition drops to create hype around special collections.
  2. Sportswear Industry — The sportswear industry is celebrating its heritage and legacy through limited edition drops.
  3. E-commerce Industry — The e-commerce industry is playing a pivotal role in the success of the Cyber Monday shopping event by hosting exclusive releases.
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