Ballet brand BLOCH is expanding its portfolio with a new venture into the world of activewear.
Mixing "technical excellence with timeless elegance," the label's ZISE collection is an ode to dance. The pieces are made so that they are adaptable and comfortable, effortlessly supporting performers as they practice or during their busy day-to-day. The idea is that one can arrive to class and leave in the same outfit. From satin-trimmed unitards to crop tops and leggings, the collection is sure to elevate elegant aesthetics.
The ballet brand launches a campaign to promote the ZISE capsule and the marketing tactic spotlights Mimi Staker who is a "New York City Ballet dancer and BLOCH enthusiast."
Image Credit: BLOCH