Along with the launch of a newly redesigned website, Tupperware is unveiling its first-ever brand store in New York City by the name of TuppSoho. Inside the pop-up shop, people will be able to purchase plenty of Tupperware products, see product demonstrations and enjoy snapping photos at Instagram-worthy installations.
The pop-up shop is opening its doors just in time for the holiday season, and according to Asha Gupta, Chief Strategy and Marketing Officer of Tupperware Brands, "The opening of TuppSoho marks a monumental point in our brand's longstanding history. We are giving access to our brand like never before."
The shop shares a wide range of problem-solving products for preparing food, cooking, entertaining, organizing, storing and grilling, including designs that can help to reduce food and plastic waste.
Image Credit: Tupperware