The latest release from luxury fashion purveyor Gucci is the iconic Tennis 1977 sneaker. The silhouette is an archival pull that is "reinterpreted by Alessandro Michele" to bear elements of modernism. The footwear is made in Italy and it features a canvas upper, with subtle branding.
The slick Tennis 1977 sneaker is strategically released on December 4th, exclusively in Gucci's three stores in Miami. This is done strategically as the launch is meant to coincide with Art Basel Miami. In terms of marketing, this is a smart move as the luxurious fashion label has been steadily building a name for itself in the art world. By launching the Tennis 1977 during a well-regarded event like this one, Gucci furthers its label's ethos.
Image Credit: Gucci