As of today, KFC is now offering limited-edition red and green holiday buckets that feature artwork by award-winning children's book author and illustrator Nicholas John Frith. On the seasonal fried chicken packaging, those with an eye for detail will notice branded blankets, festive figurines in the shape of Colonel Sanders, tree toppers and gift wrap, which are real products that can be won by entering KFC's #SecretSanders contest on Instagram.
In all, there are 11 original KFC gifts that can be won by social media users who take a photo of their favorite item and share it to social media with the required hashtags. Just in time for Christmas, the gifts are set to be shipped to winners by December 23rd, offering a fun way for people to complete their holiday decorating.
Image Credit: KFC
What Makes This Trend Stand Out
- Limited-edition Packaging
- Opportunity for brands to create special edition packaging that offers consumers the chance to win exclusive products.
- Social Media Contests
- Brands can engage consumers and generate user-generated content by hosting contests on social media platforms.
- Branded Collectibles
- Companies can create collectible items that enhance brand loyalty and provide unique rewards for customers.
Sectors Adopting This
- Fast Food
- Fast food chains can leverage limited-edition packaging and contests to attract customers and increase brand awareness.
- Retail
- Retailers can create special edition packaging for products and host contests to drive customer engagement and sales.
- Marketing and Advertising
- Marketing agencies can help brands design and implement social media contests and loyalty programs to enhance brand visibility and customer loyalty.
