Canada Goose unveiled a new retail concept called The Journey at CF Sherway Gardens, in Toronto, offering an immersive and interactive way for visitors to digitally experience the outdoors. The multi-sensory experience unfolds within the inventory-free retail space, which was "designed to push the boundaries of e-commerce and retail."
The Journey begins with an immersive entryway called The Crevasse, which has guests walk over digital glass flooring with sensors to detect footsteps and respond to simulate cracking ice. There's also the Gear Room, which gives guests the chance to try on outerwear styles from Canada Goose in cold temperatures.
The Arctic-inspired concept store gives visitors the chance to enjoy a one-on-one shopping experience and same-day home delivery.
Image Credit: Canada Goose