Over the past few years, social media users have seen the rise of many virtual influencers and one of the newest ones, "B." has collected hundreds of thousands of followers on Instagram as "the first bee influencer." Inspired by young female influencers on the platform, B. appears in Instagram-friendly places and has posts that are geotagged at major attractions like the Louvre, spreading messages about saving the bees.
This social media initiative from Fondation de France supports the Bee Fund and its mission to protect bee populations. On the Bee Fund microsite, Fondation de France details that the more followers the bee influencer has on social media, the more opportunities there will be for B. to participate in brand partnerships. Already, B. has had a paid partnership on Instagram with Ricola.