The Pollinators is a new, limited-edition bath bomb by Lush and it was created to support the bees, wasps, butterflies, moths, flies and beetles that pollinate food crops and wild plants that play a vital role in maintaining biodiversity and supporting global food security.
This packaging-free insect-shaped bath bomb featues uplifting bergamot oil sourced from small-scale multi-generational citrus farmers in Reggio Calabria, as well as Brazilian orange oil for its sweet and cheerful scent.
With The Pollinators, now available in shops, online and via the Lush app in the UK and Ireland, 75% of profits go toward supporting Pesticide Action Network UK and its fight against the problems caused by pesticides like glyphosate.
What Makes This Trend Stand Out
- Eco-conscious Consumer Products
- There's a rising demand for environmentally friendly and packaging-free personal care items that emphasize sustainability.
- Purpose-driven Branding
- Consumers are increasingly drawn to brands that align with social or environmental causes, creating opportunities for businesses to intertwine impact initiatives with their product offerings.
- Artisanal Sourcing Partnerships
- Collaborating with small-scale, multi-generational suppliers is becoming an attractive choice for brands aiming to highlight uniqueness and authenticity in their ingredients.
Sectors Adopting This
- Sustainable Beauty
- The sustainable beauty industry is evolving, with a growing focus on products that minimize environmental impact and advocate for planet-friendly practices.
- Organic Agriculture
- The organic agriculture industry is benefiting from partnerships with consumer brands that prioritize sustainably sourced ingredients to elevate their product narratives.
- Social Enterprise
- Social enterprises are emerging as influential players, where the integration of profit motives with social and environmental objectives is driving new business models.
