Shrimply The Best is a quirky new bath bomb in the shape of a crustacean that's fun in form but serious about delivering relaxing benefits in the tub. This unconventionally shaped vegan bath bomb sports a candy eye that adds character, and features an infusion of orange oil, chosen for its astringent, cleansing properties and bright, uplifting scent.
Thanks to self-preserving ingredients, this formula stays fresh on its own and requires no added synthetic preservatives, and Lush also excludes packaging to reduce waste. To protect shipped orders, the company opts for biodegradable and compostable Eco-Pops, packaging nuggets made from potato starch.
Lush's Shrimply The Best bath bomb launched as part of a fresh collection for Father’s Day, which also includes frargant bubble bars, hair and beard oils, shower gels and giftable bundles.
Key Themes Behind This Trend
- Novelty-shaped Personal Care
- Unconventional shapes enable personalized, collectible product lines that blur the line between toy and self-care.
- Preservative-free Formulations
- Self-preserving chemistries support sensitive-skin friendly products while reducing dependence on synthetic additives.
- Zero-waste Packaging Experience
- Biodegradable protective materials facilitate packaging-as-experience concepts where shipment components become compostable product extensions.
Where This Applies
- Beauty and Personal Care
- Vegan, sculptural bath and grooming items open premium differentiation based on sustainability credentials and novelty design.
- E-commerce Packaging Logistics
- Widespread use of compostable shipping materials drives rethinking of fulfillment systems toward lighter, low-residue supply chains.
- Seasonal Gift and Retail Bundles
- Themed collections that pair shaped products with complementary grooming items shift gifting toward experiential unboxing moments.
