For the Christmas season, Oriflame created an AR catalog cover that can be activated with the Oriflame app or Facebook camera. The augmented reality catalog comes to life with joyful music and festive visuals that turn the printed catalog into a resource that's far from static. To support Oriflame Consultants, the augmented reality cover of the catalog provides a sneak peek at the holiday offers inside.
As well as offering a fun way for people to experience Oriflame's offerings for the holiday season, the AR catalog also shares an immersive experience that bridges the gap between traditional and digital media. On the Oriflame app, consumers will find a variety of skincare, makeup, fragrance and bodycare products that have the potential to make great gifts.
Image Credit: Oriflame
Key Themes Behind This Trend
- Augmented Reality Catalogs
- Bridging the gap between traditional and digital media to create immersive, interactive and engaging experiences for customers.
- Interactive Advertising
- Providing new and creative ways to promote products and services, engage customers and enhance customer experience.
- Virtual Try-on
- Improving the buying experience by allowing customers to try out products virtually before making a purchase decision.
Where This Applies
- Retail
- Using augmented reality to improve the in-store and online shopping experience, drive sales and enhance customer loyalty.
- Cosmetics
- Implementing augmented reality to offer customers a virtual try-on of makeup and other beauty products, boosting sales and reducing returns.
- Advertising
- Creating innovative and interactive AR campaigns that capture the attention of customers and increase engagement and brand awareness.
